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    • .new

    Generic top-level domainsIDNDNSSEC

    Overview

    • .new is a generic top-level domain (gTLD) acquired by Google (Charleston Road Registry Inc.) through ICANN's New gTLD Program.
    • The string is intended to provide a dedicated namespace that signals "new" content or actions, enabling short, action-oriented second-level domains.

    History

    • Application: .new was proposed as part of ICANN's New gTLD Program; the applied-for string was revealed on 13 June 2012.
    • Registry operator: The successful applicant and registry operator is Google (Charleston Road Registry Inc.).
    • Registry Agreement: Google received a Registry Agreement with ICANN on 30 January 2014.
    • Delegation: .new was delegated into the DNS root zone on 30 August 2014.

    Usage and Audience

    • Target users:
      • Enterprises, small businesses, groups, and individuals seeking to associate with the concept of "new."
      • Marketers and product teams for launch pages and promotional campaigns.
      • Media entities (e.g., TV shows, authors) looking for concise, topical domains.
    • Example intended uses (from the applicant): media (tv show.new, author.new) and marketing campaigns (cheerios.new, shampoo.new).
    • Positioning: The gTLD aims to create a recognizable namespace that signals freshness, launches, or new content.

    Registration Rules

    • .new is described as an open gTLD with no restrictions on second-level domain registrations.
    • Domain names within .new are available to the general public for registration and use.
    • Registry services, including the shared registration system, are made available to all ICANN-accredited registrars.

    SEO and Brand Impact

    • Brand positioning: .new is explicitly positioned to signal "new" content or actions, which can help brands highlight launches, promotions, or fresh content.
    • Use-case fit: Short, action-oriented domains under .new are suited to marketing, product launches, and media where signaling novelty is valuable.

    Notable Cases or Examples

    • Examples provided by the applicant include: tv show.new, author.new, cheerios.new, shampoo.new.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NEW

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     25687 8 2 e03b5113926012d4d23705257017f61b0154976b32947ad983f3693b8477653f

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-06-12
changed:      2025-04-11
source:       IANA

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