Overview
- .nike is a brand gTLD delegated to the DNS root zone for use by NIKE, Inc.
- Intended as a trusted, intuitive namespace to serve Nike, its affiliate brands, and consumers and to protect Nike's online presence and identity.
History
- Applied for as part of ICANN's New gTLD Program (application information referenced on Reveal Day, 13 June 2012).
- Delegated to the root zone on 9 July 2016.
- Registry operator: NIKE, Inc.
Usage and Audience
- Primary users are Nike, its subsidiaries, affiliates, and consumer-facing services.
- Purpose is brand protection, consolidating Nike's online identity, and providing a controlled namespace for Nike-related content and services.
Registration Rules
- Nike intended to initially limit registrations and use of .nike to Nike and qualified subsidiaries and affiliates.
- The limited-distribution model, together with requirements in Specification 9 of the template Registry Agreement, was intended to exempt Nike from annual Code of Conduct Compliance requirements.
- The registry is planned and operated as a .BRAND gTLD with restricted registration policy rather than an open public gTLD.
SEO and Brand Impact
- .nike is positioned primarily as a brand-protection and brand-building namespace rather than a general-purpose TLD.
- Use of .nike supports Nike's efforts to centralize and protect its trademarks and online identity; the applicant emphasized the fame and value of the NIKE mark and the benefit of a controlled namespace for consumer trust and brand consistency.
Operator
NIKE, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: NIKE
organisation: NIKE, Inc.
address: One Bowerman Drive
address: Beaverton OR 97005
address: United States of America (the)
contact: administrative
name: Emily Wolford
organisation: Nike, Inc.
address: One Bowerman Drive
address: Beaverton OR 97005
address: United States of America (the)
phone: +1 503 671 6453
fax-no: +1 503 646 6926
e-mail: domains@nike.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.NIKE 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.NIKE 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.NIKE 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.NIKE 156.154.144.123 2610:a1:1071:0:0:0:0:7b
nserver: NS2.DNS.NIC.NIKE 156.154.145.123 2610:a1:1072:0:0:0:0:7b
nserver: NS3.DNS.NIC.NIKE 156.154.159.123 2610:a1:1073:0:0:0:0:7b
ds-rdata: 37330 8 2 da781b878eaaedd5cb777c550671e970be256f4681f2f8b7aca6b823cea32898
whois:
status: ACTIVE
remarks: Registration information: http://www.nike.com
created: 2015-10-29
changed: 2024-05-11
source: IANA
