Generic top-level domainsDNSSEC
Overview
.nikon is a brand gTLD delegated under ICANN's New gTLD Program for NIKON CORPORATION. The namespace is intended to provide an authoritative, Nikon-controlled Internet space for information, services and resources related to the Nikon brand. The .nikon TLD was delegated to the DNS root zone on 26 January 2016 and uses Verisign as its registry.
History
- Applied-for as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Application by NIKON CORPORATION succeeded and the string was delegated to the Root Zone on 26 January 2016.
- Classified as a brand gTLD and listed with delegated status; registry operation is recorded as Verisign.
Usage and Audience
- Intended primary users: Nikon and its affiliate entities.
- Typical uses described in the application:
- Promotion and communication of the Nikon brand and associated products.
- Marketing and corporate communications to assure brand authenticity for Internet users.
- Consolidation of Nikon's global online presence and enhancement of brand value.
- Applicant notes Nikon's corporate background as context for the TLD's purpose:
- Established 1917, with product ranges from consumer cameras and binoculars to industrial precision instruments.
- Company figures mentioned in the application: over 22.8 million Nikon digital cameras sold; over 23% international market share for measuring instruments; over 24,000 employees; operations in over 150 countries; consolidated net sales of 887,512 million JPY for year ending March 2011.
Registration Rules
- Eligibility: At the time of application, only Nikon affiliate entities were stated to be eligible to register domain names in .nikon.
- Rights protection and abuse prevention: The registration process is stated to address ICANN-mandated requirements, including measures to prevent rights abuse.
SEO and Brand Impact
- The applicant frames .nikon as a means to increase user trust and assurance by providing a controlled, brand-authentic namespace, reducing false impersonation by third parties.
- Nikon emphasizes security, innovation and accessibility as core considerations, positioning .nikon to enhance brand trustworthiness and user experience.
- No technical or search-engine-specific ranking claims are provided in the source.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: NIKON organisation: NIKON CORPORATION address: Shinagawa Intercity Tower C address: 2-15-3, Konan address: Minato-ku Tokyo 108-6290 address: Japan contact: administrative name: General Manager organisation: NIKON CORPORATION address: Shinagawa Intercity Tower C address: 2-15-3, Konan address: Minato-ku Tokyo 108-6290 address: Japan phone: +81 3 3773 1259 fax-no: +81 3 3773 8409 e-mail: ngtld-nikon@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: A0.NIC.NIKON 2a01:8840:6e:0:0:0:0:64 65.22.112.64 nserver: A2.NIC.NIKON 2a01:8840:71:0:0:0:0:64 65.22.115.64 nserver: B0.NIC.NIKON 2a01:8840:6f:0:0:0:0:64 65.22.113.64 nserver: C0.NIC.NIKON 2a01:8840:70:0:0:0:0:64 65.22.114.64 ds-rdata: 964 8 2 6faa1f2be2e7b7e40d1e6cfffd831fe4d8a2c2d9b46429719f67eac2ce582eb7 whois: whois.nic.nikon status: ACTIVE remarks: Registration information: http://www.nikon.com created: 2015-10-01 changed: 2023-08-11 source: IANA