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    • .ninja

    Generic top-level domainsIDNDNSSEC

    Overview

    .ninja is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. Proposed by United TLD Holdco Ltd. (operated by Demand Media) and managed by Rightside, .ninja is positioned as an open namespace for people and organizations that identify with the term "ninja" — commonly used to denote special expertise, skills, or affinity groups.

    History

    • Proposed as part of ICANN's New gTLD Program (Reveal Day references in 2012).
    • Registry Agreement with ICANN signed for Demand Media on 07 November 2013.
    • Delegated to the DNS root zone on 29 December 2013, completing its entry into the DNS.
    • Registry/management names cited: Rightside (manager) and Demand Media / United TLD Holdco Ltd. (registry/owner).

    Usage and Audience

    • Target audiences:
      • Individuals and professionals who brand themselves as experts (e.g., "HTML Ninja").
      • Martial-arts practitioners and suppliers.
      • Hobbyists, niche communities and enthusiasts who identify with the "ninja" concept.
    • Common uses described in the application:
      • Personal branding and expert portfolios.
      • Retail and services focused on martial-arts equipment and related goods.
      • Community sites, entertainment, and niche content (for example, specialized how-to or hobby sites).

    Registration Rules

    • The applicant described .ninja as an "open namespace" intended to welcome broad participation and to facilitate registry access for registrants and registrars.
    • The provided source emphasizes the registry's role in operating within the ICANN framework for dispute handling and in educating the marketplace about the namespace.
    • Specific technical or policy details such as eligibility restrictions, allowed characters, or minimum/maximum registration periods are not detailed in the provided content.

    SEO and Brand Impact

    • The .ninja application framed the TLD as a way to create a distinct sense of identity and a "well-regarded address" for experts and niche communities.
    • Intended brand positioning:
      • Affinity-based, memorable namespace signaling expertise, specialty or niche focus.
      • Registry stated goals include fostering trust and innovation by enabling relevant communities to adopt the TLD.

    Notable Cases or Examples

    • Examples mentioned in the application include:
      • Suppliers of martial-arts equipment and services promoting offerings to interested consumers.
      • Self-proclaimed experts sharing specialized knowledge (for example, a homebrew enthusiast sharing beer-making techniques).

    Operator

    Dog Beach, LLC

    Domain Promos

    RegistrarPriceDiscount
    Z.comUS$35.65 US$25.2029

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NINJA

organisation: Dog Beach, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.NINJA 2a01:8840:16:0:0:0:0:4 65.22.20.4
nserver:      V0N1.NIC.NINJA 2a01:8840:17:0:0:0:0:4 65.22.21.4
nserver:      V0N2.NIC.NINJA 2a01:8840:18:0:0:0:0:4 65.22.22.4
nserver:      V0N3.NIC.NINJA 161.232.10.4 2a01:8840:f4:0:0:0:0:4
nserver:      V2N0.NIC.NINJA 2a01:8840:19:0:0:0:0:4 65.22.23.4
nserver:      V2N1.NIC.NINJA 161.232.11.4 2a01:8840:f5:0:0:0:0:4
ds-rdata:     46082 8 2 c8f816a7a575bdb2f997f682aab2653ba2cb5eddb69b036a30742a33befaf141

whois:        whois.nic.ninja

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2013-12-19
changed:      2023-09-12
source:       IANA

    Registrars