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    • .nowruz

    Generic top-level domainsDNSSEC

    Overview

    • .nowruz is a cultural gTLD created under ICANN's New gTLD Program. The string references Nowruz, the Persian New Year; the Persian term is translated as "the new day."
    • The TLD is categorized as a Culture new gTLD and was proposed to provide an online identity tied to Nowruz and Persian cultural heritage.
    • Registry listed: CoCCA. The successful applicant was Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti. (AGITSys), a company formed by individuals of Persian origin.

    History

    • .nowruz was applied for in ICANN's New gTLD Program (reveal day referenced 13 June 2012).
    • The application by Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti. succeeded and .nowruz was delegated to the DNS Root Zone on 5 December 2015.
    • Administrative/registry details in the ICANN application included a Public Interest Commitment (PIC) and documentation available through the ICANN application-result pages.

    Usage and Audience

    • Target audience:
      • Persian-speaking communities and diasporas.
      • Cultural organizations, events and services associated with Nowruz and Persian heritage.
    • Geographic and cultural scope:
      • Nowruz is celebrated by an estimated 300+ million people across Iran, parts of the Middle East, the Caucasus, Central Asia, the Balkans and by various Iranic communities worldwide.
      • Countries and peoples noted in the application include Iran, Kurdish communities, Afghanistan, Tajikistan, Uzbekistan, Azerbaijan, Turkmenistan, Kazakhstan, Kyrgyzstan and others influenced by Persian culture.
    • Intended uses highlighted by the applicant:
      • To unify disparate Persian communities online around a shared cultural event/name.
      • To stimulate Persian-language content and provide a culturally resonant namespace for individuals, organizations and businesses linked to Nowruz and Persian heritage.

    SEO and Brand Impact

    • Brand positioning:
      • The applicant positioned .nowruz as a culturally specific TLD that can signal affiliation with Persian heritage and Nowruz traditions.
      • The TLD was marketed as an opportunity to create a dedicated, culturally meaningful namespace that has no direct .com/.org equivalent for Nowruz.
    • Intended benefits for online presence:
      • Aimed to increase visibility of Persian-language content and to provide a recognizable namespace for cultural, commercial and informational resources tied to Nowruz.
      • Framed as a tool to strengthen community identity and encourage trust and recognition among audiences seeking Nowruz-related content or services.

    Operator

    Emergency Back-End Registry Operator Program - ICANN

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       NOWRUZ

organisation: Emergency Back-End Registry Operator Program - ICANN
address:      12025 Waterfront Dr., Suite 300
address:      Los Angeles CA 90094
address:      United States of America (the)

contact:      administrative
name:         EBERO Event Director
organisation: Internet Corporation for Assigned Names and Numbers (ICANN)
address:      12025 Waterfront Dr., Suite 300
address:      Los Angeles CA 90094
address:      United States of America (the)
phone:        +1(310) 301-5800
fax-no:       +1(310) 823-8649
e-mail:       eventdirector@icann.org

contact:      technical
name:         Nominet EBERO Event Manager
organisation: Nominet
address:      Minerva House, Edmund Halley Road, Oxford Science Park
address:      Oxford Oxon OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 1865 332470
e-mail:       ebero@nominet.uk

nserver:      DNS1.EMDNS.UK 213.248.217.153 2a01:618:401:0:0:0:0:153
nserver:      DNS2.EMDNS.UK 103.49.81.153 2401:fd80:401:0:0:0:0:153
nserver:      DNS3.EMDNS.UK 213.248.221.153 2a01:618:405:0:0:0:0:153
nserver:      DNS4.EMDNS.UK 2401:fd80:405:0:0:0:0:153 43.230.49.153
nserver:      DNSA.EMDNS.UK 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.EMDNS.UK 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.EMDNS.UK 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.EMDNS.UK 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     32206 8 2 1abee4364fcad18301f22226a9b13521e809a4abbbdb96d4c9b875ddf50eb03d

whois:        

status:       ACTIVE
remarks:      Registration information: https://icann.org/ebero

created:      2015-11-25
changed:      2025-01-30
source:       IANA