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    5. .obi

    Search For .obi Domain

    Type
    Generic top-level domain
    Registry
    OBI Group Holding SE & Co. KGaA
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Not supported

    About .obi domain

    .obi is a brand gTLD (generic top-level domain) operated by OBI Group Holding GmbH, with Verisign providing back-end registry services. It was delegated to the root zone on 23 September 2015 as part of ICANN's New gTLD Program. The TLD's stated purpose is to function as an exclusive, branded namespace on the internet. Its management and registration policies are designed to be fully controlled by the brand owner.

    Who can register .obi domain

    Registration of .obi domains is strictly restricted. Only OBI Group Holding GmbH, the brand owner and registry operator, is eligible to register second-level domains directly. The registry may grant rights to use registered domain names to its group companies, franchise partners, and potentially a limited number of approved contractors. There is no open, public registration process for this extension.

    How to register .obi domain

    .obi is a closed, brand-restricted TLD and is not sold through commercial registrars to the general public. Domain names are allocated internally by OBI Group Holding GmbH according to its own corporate policies. The registry decides which affiliated entities or partners receive the right to use a domain. The outcome is a domain name reserved for official use within the OBI brand ecosystem.

    Typical uses of .obi domain

    This extension is used exclusively by OBI Group Holding GmbH and its affiliated entities to create a secure and unified online brand presence. It serves as a dedicated namespace for the company's official websites, internal platforms, and digital services for its DIY retail operations across Europe. Organizations choose .obi to reinforce brand authenticity, control their digital identity, and ensure that all domains under this TLD are directly associated with the official OBI brand.

    Tips for registering .obi domain

    • Domain names are not available for public registration or purchase through standard registrars.
    • Registration and use are governed by internal OBI corporate policies for group companies and approved partners.
    • As a closed brand TLD, typical registrar services like WHOIS privacy or public transfers do not apply.

    Frequently asked questions about .obi domain

    Who operates .obi domain?The registry for .obi domains is OBI Group Holding SE & Co. KGaA.
    Who can register a .obi domain?

    Only OBI Group Holding GmbH, the registry operator, can register domains. The company may grant usage rights to its subsidiaries, franchise partners, and select contractors under specific internal agreements. There is no mechanism for unrelated individuals or businesses to acquire a .obi domain through a public registration process.

    Can I transfer a .obi domain between registrars?

    Inter-registrar transfers for .obi domains are not applicable, as the TLD is a closed brand namespace managed by a single registry. Any reassignment of domain usage rights between affiliated entities would be handled internally according to OBI's corporate policies, not through the standard EPP transfer procedures used for open TLDs.

    Can I buy a .obi domain if I have an OBI trademark?

    No, trademark ownership does not grant registration rights for this TLD. The registry's eligibility policy is based on corporate affiliation, not trademark law. Sunrise or trademark claims periods for public registration were not implemented, as the TLD was designed from the outset to be exclusively for the brand owner's internal use.

    What dispute policies apply to .obi domains?

    As a brand TLD with a single registrant, standard public dispute policies like the UDRP (Uniform Domain-Name Dispute Resolution Policy) are not designed for this environment. Any disputes regarding domain usage would be resolved internally by OBI Group Holding GmbH under its own governance rules, rather than through ICANN-mandated dispute resolution services.

    Are there any premium .obi domains for sale?

    No, there are no premium domain names offered for public sale. All domains in the .obi namespace are reserved for the registry's use and allocation. The concept of premium pricing tiers, common in open TLDs, does not exist here because the namespace is not a commercial product on the open market.