• AI Domains
  • Pricing
  • Membership

    • .observer

    Generic top-level domainsDNSSEC

    Overview

    .observer is a brand generic top-level domain applied for in ICANN's New gTLD Program by Guardian News and Media Limited. The TLD is intended to serve as an official, controlled digital hub for The Observer newspaper and related products and services, promoting trusted, high-quality journalism and facilitating the Observer brand's digital growth.

    History

    • Applicant: Guardian News and Media Limited (priority number 509).
    • Application revealed on 13 June 2012 as part of ICANN's New gTLD Program.
    • Registry listed as CentralNic (per the provided template metadata).
    • The TLD is identified as a Generic (gTLD) and noted as Active in the source metadata.

    Usage and Audience

    • Intended primary users:

      • The Observer and other Guardian Media Group brands and services.
      • Readers, information-seekers, contributors, and investors associated with The Observer.
      • Communities and audiences for Observer newspapers, magazines, websites, and social media channels.

    • Typical industries/communities:

      • Journalism, news media, publishing, and digital content.

    • Purposes described by the applicant:

      • Provide an accessible, safe, secure, and globally recognized service for high-quality, open journalism.
      • Promote awareness of The Observer's services and facilitate geographic and digital expansion of the brand.
      • Foster consumer trust by creating a secure, reliable, and technically stable zone for Observer content.

    Registration Rules

    • The TLD is described as a Brand TLD intended to "control and protect" The Observer brands and services and to serve as an official digital hub. (Details on eligibility, explicit registration restrictions, allowed characters, or registration periods were not provided in the source material.)

    SEO and Brand Impact

    • The applicant states goals for the TLD that relate to SEO and brand positioning:
      • Increase digital prominence and make the Observer platform more easily searchable and locatable.
      • Reinforce credibility, trust, and consumer protection by providing an official, secure namespace.
      • Support digital innovation, outreach, and growth for the Observer brand.

    Notable Cases or Examples

    • The Observer (applicant brand):

      • Founded in 1791 and described in the application as the world's oldest Sunday newspaper.
      • Became part of the Guardian Media Group in 1993.
      • Named National Newspaper of the Year at the British Press Awards in 2007.
      • The Observer holds trademarks on the term "The Observer" in nine jurisdictions worldwide.
      • Headquartered in London with an office in New York; owned by the Scott Trust, which exists to protect the financial and editorial independence of Guardian Media Group companies.

    • The applicant frames .observer as a tool to centralize Observer-related products and services, including the physical Sunday newspaper, weekly magazines, news websites, web content, and social media accounts.

    Operator

    Fegistry, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       OBSERVER

organisation: Fegistry, LLC
address:      1845 West Mercer Way
address:      Mercer Island WA 98040
address:      United States of America (the)

contact:      administrative
name:         Principal
organisation: Internet Naming Co.
address:      23 Lime Tree Bay, West Bay
address:      Grand Cayman KY1-1505
address:      Cayman Islands (the)
phone:        +1.424.888.0690
e-mail:       partners@inaming.co

contact:      technical
name:         Francisco Obispo
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto Ontario M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     15964 13 2 406b287804778738dcf0b6d94bf410455d500e7a3dceaf8d34c5afa86c91a6e1

whois:        whois.nic.observer

status:       ACTIVE
remarks:      Registration information: https://internetnaming.co

created:      2016-09-15
changed:      2025-05-15
source:       IANA

    Registrars