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    • .omega

    Generic top-level domainsDNSSEC

    Overview

    .omega is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program. Managed by The Swatch Group Ltd with Verisign as the technical registry operator, the TLD is intended as a trusted, hierarchical namespace for the Omega luxury watch brand and related goods and services.

    History

    • Applied for as part of ICANN's New gTLD Program (application revealed 13 June 2012).
    • The application by The Swatch Group succeeded and the string was delegated to the DNS root zone on 26 June 2015.
    • Operator / registry: The Swatch Group Ltd (manager); Verisign (registry operator).
    • Priority noted in application materials: 233 (The Swatch Group Ltd).

    Usage and Audience

    • Primary intended users:
      • The Swatch Group and its qualified subsidiaries and affiliates, in particular Omega SA.
      • Internal corporate and brand uses to represent Omega products and services.
    • Purpose:
      • Provide a unified, brand-controlled namespace for Omega offerings worldwide.
      • Serve as a secure channel for online products and services and to support marketing and promotion.
    • Related properties:
      • OmegaWatches.com is cited in application materials as Omega's existing web presence, with content available in multiple languages (English, French, German, Italian, Spanish, Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, and Korean).
    • Future use:
      • The Swatch Group indicated it would initially limit registrations to the company and its affiliates, and may evaluate expansion to fee-based registrations to third parties after Year 3.

    Registration Rules

    • Eligibility and restrictions (stated in the application):
      • Initial registrations restricted to The Swatch Group, its qualified subsidiaries and affiliates (with emphasis on Omega).
      • Intended to be a tightly controlled ".brand" namespace to protect corporate identity and intellectual property.
    • Policy and compliance notes:
      • The application references compliance with Specification 9 of the Registry Agreement and an intent that the limited distribution would exempt The Swatch Group from certain annual Code of Conduct compliance requirements.
    • Other registration details such as allowed characters, minimum/maximum registration periods, and specific pricing or registrar lists are not specified in the provided material.

    SEO and Brand Impact

    • Brand protection and trust:
      • .omega is positioned to strengthen Omega's online identity, protect trademarks, and offer a recognizable, trusted namespace directly associated with the brand.
    • Marketing and positioning:
      • Intended to consolidate intellectual property activities, support marketing and promotion, and provide a secure, brand-controlled environment for customer interactions and transactions.

    Notable Cases or Examples

    • The TLD is explicitly tied to the Omega luxury watch brand (Omega SA), a subsidiary of The Swatch Group.
    • The Swatch Group indicated parallel interest in operating other brand gTLDs (for example, .swatch) as part of a unified corporate strategy.

    Operator

    The Swatch Group Ltd

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       OMEGA

organisation: The Swatch Group Ltd
address:      Seevorstadt 6
address:      Biel / Bienne CH-2501
address:      Switzerland

contact:      administrative
name:         Digital Project Manager
organisation: The Swatch Group Ltd
address:      Seevorstadt 6
address:      Biel / Bienne CH-2501
address:      Switzerland
phone:        +41 32 343 68 11
fax-no:       +41 32 343 69 11
e-mail:       omegagtld@swatchgroup.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House,
address:      Edmund Halley Road,
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.OMEGA 213.248.219.140 2a01:618:403:0:0:0:0:140
nserver:      DNS2.NIC.OMEGA 103.49.83.140 2401:fd80:403:0:0:0:0:140
nserver:      DNS3.NIC.OMEGA 213.248.223.140 2a01:618:407:0:0:0:0:140
nserver:      DNS4.NIC.OMEGA 2401:fd80:407:0:0:0:0:140 43.230.51.140
nserver:      DNSA.NIC.OMEGA 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.OMEGA 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.OMEGA 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.OMEGA 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     4269 8 2 439d91ed221de512cb04f3a7218db1b019340b8d6228ab73dead0df30ab5cf7b
ds-rdata:     49055 8 2 7feb12a48d98dc3497171fa326dc92352f0c755d2cb7247950c3f42fe6f35871

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.swatchgroup.com/

created:      2015-04-23
changed:      2025-01-28
source:       IANA