.onl

Overview

• .onl is a generic top-level domain (gTLD) proposed and applied for by I-REGISTRY Ltd. and intended as a branded namespace for "ONL", a communications-focused brand.
• The string is positioned as a memorable, global namespace for communication, media, contacts and information, open to registrants worldwide.
• The proposal emphasizes using .onl to create a unique digital identity and to promote the ONL brand across the Internet.

History

• Applicant: I-REGISTRY Ltd.
• Registry operator listed: Afilias (as indicated in registry information).
• Key dates:
  • ICANN Registry Agreement signed: September 16, 2013.
  • Delegation to the DNS Root Zone: December 29, 2013.
  • Sunrise Period announced to begin: January 14, 2014 (ending March 15, 2014).
• The application succeeded in ICANN's New gTLD Program and completed delegation at the end of 2013.

Usage and Audience

• Intended audience:
  • Organizations and individuals involved in communications, media and online contact/information services.
  • General registrants worldwide; the namespace is open and marketed as available to everyone.
• Use cases emphasized by the applicant include:
  • Branded and generic keyword registrations related to communication and media.
  • Creating web content and facilitating online communication under a branded, memorable TLD.
• Social/charitable aspect:
  • The applicant described a model where parts of registration proceeds would be donated to charitable causes related to Internet access, education and reducing the digital divide, and registrants would be encouraged to participate in donation allocation.

Registration Rules

• Registration model: Unrestricted/open registration model — no eligibility criteria or registration restrictions are imposed on prospective registrants.
• Sunrise: A Sunrise period was planned to protect trademark holders (Sunrise announced from January 14, 2014 to March 15, 2014).
• Other technical or policy limits (allowed characters, minimum/maximum registration periods, etc.) are not specified in the provided source material.

SEO and Brand Impact

• The applicant frames .onl as a branded namespace intended to:
  • Differentiate, protect and expand the ONL brand on the Internet.
  • Create added value through enhanced consumer trust and reliability in the digital namespace.
  • Provide a unique, recognizable namespace that supports brand-building for online communication.
• As a new gTLD aimed at branding and communications, .onl is positioned to offer identity and marketing benefits to registrants aligned with the ONL brand.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ONL

organisation: iRegistry GmbH
address:      Friedrichstr. 171
address:      Berlin 10117
address:      Germany

contact:      administrative
name:         General Manager
organisation: iRegistry GmbH
address:      Friedrichstr. 171
address:      Berlin 10117
address:      Germany
phone:        +49 180 5522744
fax-no:       +49 180 5522944
e-mail:       registry-onl@i-registry.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.ONL 2a01:8840:86:0:0:0:0:1 65.22.136.1
nserver:      A2.NIC.ONL 2a01:8840:89:0:0:0:0:1 65.22.139.1
nserver:      B0.NIC.ONL 2a01:8840:87:0:0:0:0:1 65.22.137.1
nserver:      C0.NIC.ONL 2a01:8840:88:0:0:0:0:1 65.22.138.1
ds-rdata:     40711 8 2 2144e3a641835a0f4944a2bab8df4dd9eecc76a76c330690765966c1c81a2d78

whois:        whois.nic.onl

status:       ACTIVE
remarks:      Registration information: http://www.i-registry.com

created:      2013-12-12
changed:      2025-06-23
source:       IANA