.online

Overview

• .online is a generic top-level domain (gTLD) in the Domain Name System (DNS).
• The string conveys a general-purpose "online" identity and is intended for broad use by businesses, projects and individuals.
• Official registry website: https://get.online

History

• ICANN's new gTLD expansion (announced in 2012) led to multiple applications for the .online string.
• Multiple applicants included Radix, Tucows, Namecheap, I-Registry Ltd., WhatBox?, and Donuts.
• A private auction was held in November 2014; Radix (initially in a joint venture with Tucows and Namecheap) won the rights.
• Delegation to the DNS Root Zone occurred on 16 March 2015; the TLD launched in August 2015 (entered EAP on 19 August 2015 and public launch later that month).
• Radix purchased the remaining rights from Namecheap and Tucows in 2015 and became the exclusive operator. Radix was founded by Bhavin Turakhia.
• Key milestones:
  • Over 38,000 registrations within the first 24 hours of launch.
  • Fastest new gTLD to exceed 100,000 registrations (November 2015).
  • Surpassed 1 million registrations by 2018 and was the fifth largest new gTLD by zone size.
  • Registry reported 2,327,688 registered domains as of 1 January 2023.
  • Won the Best New gTLD Award at the Global Domain Summit in China (2017).

Usage and Audience

• Adoption:
  • Used by a wide range of websites and industries due to its generic, descriptive nature.
  • Radix internal analysis indicated approximately 65% of developed .online domains are used by small and medium-sized businesses (SMBs).
  • Registrations have come from over 230 countries.
• Commercial impact:
  • Radix reported generating over $13 million in total revenue from the .online gTLD (reported as of May 2020).

Registration Rules

• Registry operator: Radix Registry.
• Restrictions: None (general availability).
• Sponsor: None.
• Registration counts and availability are maintained via the registry; official portal is get.online.

SEO and Brand Impact

• Brand positioning:
  • .online positions itself as a memorable, generic alternative for businesses and projects that want an "online" identity.
  • Large early adoption and substantial zone size contribute to its recognition as a mainstream new gTLD option for SMBs.
• No authoritative source material in the provided content specifies search-engine treatment distinct from other gTLDs.

Notable Cases or Examples

• Casino.online sold for $201,250 in 2017, cited as a high-value sale for a new gTLD at the time.
• The TLD's rapid early registration figures and award recognition illustrate its strong market debut and uptake.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ONLINE

organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)

contact:      administrative
name:         Director
organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +971 44487934
e-mail:       admin@radix.email

contact:      technical
name:         Technical Administrator
organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +91 86578 58575
e-mail:       tech@radix.email

nserver:      A.NIC.ONLINE 194.169.218.54 2001:67c:13cc:0:0:0:1:54
nserver:      B.NIC.ONLINE 185.24.64.54 2a04:2b00:13cc:0:0:0:1:54
nserver:      E.NIC.ONLINE 212.18.248.54 2a04:2b00:13ee:0:0:0:0:54
nserver:      F.NIC.ONLINE 212.18.249.54 2a04:2b00:13ff:0:0:0:0:54
ds-rdata:     4267 8 2 66d7010609cb19e99ad1da2833ddab8ca2e7acc1ce870cc28d29e76eb53d39ba
ds-rdata:     19282 8 2 2706a216bd382a5823c746ce685cbc84ca12a9c227e47792abd990fa7885dbb0

whois:        whois.nic.online

status:       ACTIVE
remarks:      Registration information: https://radix.website/

created:      2015-03-06
changed:      2025-05-08
source:       IANA