.ooo

Overview

.ooo is a generic top-level domain (gTLD) applied for in ICANN's New gTLD Program and proposed for use as an e-commerce and retail-focused namespace. The string was applied for and is operated by INFIBEAM INCORPORATION LIMITED with the stated goal of providing an online platform for retailers and e-commerce merchants.

History

• Applied for under ICANN's New gTLD Program by INFIBEAM INCORPORATION LIMITED.
• Received a Registry Agreement with ICANN on 9 January 2014.
• Delegated to the DNS Root Zone on 16 August 2014, completing the successful application process.
• During the application process the string received a GAC Early Warning (from Australia / GAC Chair Heather Dryden) due to visual similarity to Australia's emergency number (000).

Usage and Audience

• Intended audience: brick-and-mortar retailers, small and large merchants, and entities launching or expanding e-commerce ventures.
• The applicant positioned .ooo as a platform to let individual retailers operate personalized sites (improving brand recognition versus generic marketplace domains).
• Existing related platform: BuildaBazaar.com (an INFIBEAM platform used to create online storefronts for thousands of Indian retailers), offered as an example of the target use-case and early adopter community.

Registration Rules

• The applicant described an eligibility framework: prospective registrants would need to pass eligibility tests administered by INFIBEAM.
• Applicants who do not pass the eligibility test would have the opportunity to appeal to the registry; determination of eligibility rests with INFIBEAM according to the application materials.

SEO and Brand Impact

• The registry applicant promoted .ooo as a domain intended to convey trust and a safe environment for online shopping, aiming to increase consumer confidence and brand recognition for retailers using the TLD.
• No technical claims about search-engine treatment or ranking were provided in the source material beyond positioning the TLD as a trusted commerce space.

Notable Cases or Examples

• BuildaBazaar.com: INFIBEAM's existing e-commerce platform cited in the application as the operational experience backing the gTLD and a source of potential registrants.
• GAC Early Warning: The string drew an early-warning concern from Australia because of its visual similarity to the emergency number "000."

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       OOO

organisation: INFIBEAM AVENUES LIMITED
address:      28th Floor, GIFT Two Tower, Block - 56, Road 5C, ZONE-5, GIFT CITY,
address:      Gandhinagar Gujarat 382355
address:      India

contact:      administrative
name:         CEO
organisation: Infibeam Avenues Limited
address:      28th Floor, GIFT Two Tower, Block - 56, Road 5C, ZONE-5, GIFT CITY,
address:      Gandhinagar Gujarat 382355
address:      India
phone:        +91 7967772279
fax-no:       +91 07940503219
e-mail:       ooocompliance@infibeam.net

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.OOO 194.169.218.33 2001:67c:13cc:0:0:0:1:33
nserver:      B.NIC.OOO 185.24.64.33 2a04:2b00:13cc:0:0:0:1:33
nserver:      C.NIC.OOO 212.18.248.33 2a04:2b00:13ee:0:0:0:0:33
nserver:      D.NIC.OOO 212.18.249.33 2a04:2b00:13ff:0:0:0:0:33
ds-rdata:     41890 8 2 f9807556257f226660b308490776b72febd70dfde2ecd9e850fa1127b37c7799
ds-rdata:     3626 8 2 9c2f6da341779431d9cdbdec533050deedc05e2fbfa3da6080f4326e6ca97041

whois:        whois.nic.ooo

status:       ACTIVE
remarks:      Registration information: http://www.infibeam.com

created:      2014-07-31
changed:      2024-04-30
source:       IANA