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    5. .open

    Search For .open Domain

    Type
    Generic top-level domain
    Registry
    American Express Travel Related Services Company
    Operator
    American Express Travel Related Services Company, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .open domain

    .open is a brand gTLD (generic top-level domain) proposed under ICANN's New gTLD Program. The applicant is American Express Travel Related Services Company, Inc., and the proposed registry operator is Neustar. As a brand TLD, its primary stated purpose is to create a trusted, hierarchical namespace for the applicant's brands and services. The application indicates the registry intends to initially limit registrations to the applicant and its affiliates, with a potential future evaluation of expanding registration to other parties.

    Who can register .open domain

    Registration within the .open TLD is intended to be strictly restricted. Initially, only American Express Travel Related Services Company, Inc. and its applicable subsidiaries and affiliates will be permitted to register domain names. The application does not describe a process for public or third-party registration. Should the registry later decide to expand registration, it would likely involve a new business strategy and fee-based registrations, but this remains a potential future evaluation, not a current offering.

    How to register .open domain

    This TLD is not allocated through commercial registrars. The proposed allocation process is controlled entirely by the applicant, American Express Travel Related Services Company, Inc. Domain names will be registered directly by the registry to the applicant and its designated subsidiaries and affiliates. There is no public application or purchase process described. The registry's internal evaluation will determine any future strategy for potentially expanding registration beyond its own organization.

    Typical uses of .open domain

    The .open TLD is designed for use by American Express, specifically its OPEN division which serves small business owners. It is intended to provide a trusted online channel for tools, services, and content related to American Express brands, such as charge cards, rewards programs, travel services, and expense management. This brand-specific extension aims to enhance the company's online identity and marketing efforts for its small business services, creating a dedicated namespace distinct from generic TLDs like .com.

    Tips for registering .open domain

    • Initial registrations are restricted to the applicant and its affiliates, meaning there is no public registration process or associated pricing.
    • The registry has stated it may evaluate a future business strategy to allow fee-based registrations to external parties, but this is not guaranteed.
    • As a proposed brand TLD, its operation is intended to be exempt from ICANN's annual Code of Conduct Compliance requirements due to its limited distribution model.

    Frequently asked questions about .open domain

    Who operates .open domain?The registry for .open domains is American Express Travel Related Services Company, administered by American Express Travel Related Services Company, Inc..
    Who can register a .open domain?

    Registration is not open to the public. Eligibility is strictly limited to American Express Travel Related Services Company, Inc. and its approved subsidiaries and affiliates. The application explicitly states the intent to initially limit registration to these entities to establish operations. Any future expansion to other parties would require the registry to develop and implement a new business strategy.

    Can I transfer a .open domain between registrars?

    As a restricted brand TLD where domains are not publicly registered, inter-registrar transfer policies typical of open TLDs do not apply. Domain management would be handled internally by the registry and the applicant organization. Should the registry's model change in the future to allow external registrations, corresponding transfer policies would need to be established at that time.

    Can I register a .open domain if I have a trademark for "OPEN"?

    No, trademark ownership does not currently grant registration rights for the .open TLD. The namespace is designed as a proprietary brand asset for the applicant. The application does not outline a sunrise period or trademark claims service for external rights holders, as the registry plans to retain all initial registrations for its own use.

    What dispute resolution policies apply to .open domains?

    The application does not specify unique dispute policies. For any domains registered within this closed system, disputes would likely be handled internally by the registry and the applicant organization. Should the TLD later open to external registrants, it would be required to implement ICANN-mandated policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP).

    Will .open domains ever be available for purchase by the general public?

    The applicant's application states they may evaluate a future business strategy to expand the registry through fee-based registrations to parties other than themselves. This is presented as a potential opportunity, not a commitment. Any such change would involve a significant shift in the TLD's operational model and would be publicly communicated by the registry if implemented.