.open

Overview

.open is a proposed brand generic top-level domain (gTLD) applied for by American Express Travel Related Services Company, Inc. as part of ICANN's New gTLD Program. The string is intended to serve as a trusted, hierarchical namespace for content related to American Express brands and the "OPEN" small-business services.

History

• Applied for during ICANN's New gTLD Program (Reveal Day: 13 June 2012).
• Applicant: American Express Travel Related Services Company, Inc. (a subsidiary of American Express Company).
• Registry indicated in application materials: Neustar.
• Status recorded as: Proposed (brand gTLD).

Usage and Audience

• Intended audience: American Express customers and small business owners served by American Express OPEN.
• OPEN services highlighted in the application include:
  • Charge and credit cards
  • Rewards on eligible spend and business-relevant rewards redemption options
  • Travel and concierge services
  • Expense management tools and reporting
• Initial use is planned to be limited to American Express and applicable subsidiaries and affiliates to establish operations and sustainability.

Registration Rules

• Initial registration and use: limited to American Express and its applicable subsidiaries and affiliates.
• The applicant indicated a possible future evaluation of expanding the registry to fee-based registrations to parties beyond American Express, depending on market adoption and strategy.
• The application referenced limiting distribution and following Specification 9 of the template Registry Agreement to address ICANN compliance (e.g., annual Code of Conduct requirements).

SEO and Brand Impact

• The applicant framed .open as a "trusted namespace" intended to protect and enhance American Express's online presence and identity.
• Goals include expanding marketing and promotional efforts and providing a trusted channel for American Express brands and services online.

Notable Cases or Examples

• American Express filed related gTLD applications for .amex and .americanexpress alongside .open.
• .open is classified in the application materials as a brand TLD (a gTLD intended for use by a specific brand/organization).

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       OPEN

organisation: American Express Travel Related Services Company, Inc.
address:      200 Vesey Street
address:      New York NY 10285
address:      United States of America (the)

contact:      administrative
name:         Admin
organisation: American Express Travel Related Services, Inc.
address:      200 Vesey Street
address:      New York NY 10285
address:      United States of America (the)
phone:        +1 212 640 2000
fax-no:       +1 212 640 9212
e-mail:       ngtld-amex@cscglobal.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.OPEN 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.OPEN 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.OPEN 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.OPEN 156.154.144.128 2610:a1:1071:0:0:0:0:80
nserver:      NS2.DNS.NIC.OPEN 156.154.145.128 2610:a1:1072:0:0:0:0:80
nserver:      NS3.DNS.NIC.OPEN 156.154.159.128 2610:a1:1073:0:0:0:0:80
ds-rdata:     31069 8 2 62311a119e0f3920060a74f5347b9a7a3ddf121b060690ad92487970238d555b

whois:        whois.nic.open

status:       ACTIVE
remarks:      Registration information:
remarks:      https://www.americanexpress.com

created:      2016-07-21
changed:      2024-05-11
source:       IANA