Generic top-level domainsDNSSEC
Overview
.orange is a brand gTLD created through ICANN's New gTLD Program to provide a dedicated namespace for the Orange brand. It is managed by Orange Brand Services Limited and was delegated to the DNS Root Zone on 09 July 2015. The ICANNWiki entry lists Verisign in the registry field.
History
- Application reveal day: 13 June 2012.
- Delegation to the Root Zone: 09 July 2015.
- Manager/operator: Orange Brand Services Limited (listed as the TLD manager). The ICANNWiki template also lists Verisign in the registry field.
- Name-collision process: In November 2013 ICANN announced .orange was among applied-for strings not eligible for the alternative path and had to wait for further mitigation measures before delegation proceeded.
Usage and Audience
- Primary users: Orange Brand Services, Orange subsidiaries, affiliates and partners.
- Intended purposes:
- Provide authoritative, brand-authentic web space for Orange to deliver information, services and resources.
- Use of second- and third-level domain names for communication and marketing.
- Potential future offering of personalised domain names to Orange's business customers.
- Organizational context: Orange is a global telecommunications company serving millions of customers across numerous countries; the gTLD supports brand recognition and customer trust.
Registration Rules
- Operated as a restricted registry: registrations are not open to the general public and are controlled by Orange Brand Services.
- Eligibility: intended for Orange, its affiliates, partners and related entities (with possible future expansion to business customers at Orange's discretion).
- Policy commitments: Orange stated it will comply with applicable operational, technical and policy requirements, including obligations set out in Specification 8 of the Registry Agreement.
SEO and Brand Impact
- Stated objectives: increase trust and consumer confidence, eliminate user confusion, and assure brand authenticity for Orange online.
- Brand positioning: intended to strengthen Orange's market position by providing an authoritative namespace directly tied to the corporate brand.
Operator
Orange Brand Services Limited
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: ORANGE organisation: Orange Brand Services Limited address: 3 More London Riverside address: London SE1 2AQ address: United Kingdom of Great Britain and Northern Ireland (the) contact: administrative name: Legal Director, Group Legal Brand Affairs organisation: Orange Brand Services Limited address: 3 More London Riverside address: London SE1 2AQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 (0) 207 535 4412 e-mail: ngtld-orange@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.ORANGE 2a01:8840:6a:0:0:0:0:16 65.22.108.16 nserver: V0N1.NIC.ORANGE 2a01:8840:6b:0:0:0:0:16 65.22.109.16 nserver: V0N2.NIC.ORANGE 2a01:8840:6c:0:0:0:0:16 65.22.110.16 nserver: V0N3.NIC.ORANGE 161.232.32.16 2a01:8840:108:0:0:0:0:16 nserver: V2N0.NIC.ORANGE 2a01:8840:6d:0:0:0:0:16 65.22.111.16 nserver: V2N1.NIC.ORANGE 161.232.33.16 2a01:8840:109:0:0:0:0:16 ds-rdata: 10282 8 2 5719fca748be7253d9b0c4cd2c07454768bf9f5411e940ba7ec7d4954e55582c whois: whois.nic.orange status: ACTIVE remarks: Registration information: created: 2015-06-18 changed: 2024-03-31 source: IANA