Overview
- .organic is a generic top-level domain (gTLD) proposed and applied for in ICANN's New gTLD Program.
- The string is intended to serve as an Internet namespace for organic products, producers and sellers, providing a focused location for organic-related information and services.
- Registry operator: Afilias. Category: Food & Drink. Status: Delegated.
History
- Applicant and registry operator: Afilias.
- Registry Agreement with ICANN signed: 27 March 2014.
- Delegated to the DNS Root Zone: 13 June 2014.
- Priority number in application records: 1402 (Afilias).
European Commission communiqué
- The European Commission flagged the .organic application among a set of applied-for gTLDs that "could raise issues of compatibility with the existing legislation" or EU policy positions.
- The Commission noted this action was outside ICANN's GAC Early Warning and stated it did not consider itself legally bound to ICANN processes in that context.
Usage and Audience
- Target users:
- Organic food producers and farms (from large cooperatives to small growers).
- Retailers, online stores, farmers markets, collectives and cooperatives.
- Individuals creating organic-related sites, blogs, wikis, or preparatory business pages.
- Intended uses:
- Professional web presence, e-commerce, marketing, information dissemination, and community resources.
- Market outlook (applicant projection):
- Afilias forecasted approximately 8,000 domains under management (DUMs) by the third year of operation.
Registration Rules
- .organic is intended to be an open gTLD, generally available to all registrants (with the exception of the Sunrise period for trademark holders).
- There are no content or use restrictions specified in the application; domains may be used for business, personal, or organizational purposes.
- Specific technical or policy details (allowed characters, exact registration periods, pricing, registrar lists) were not summarized in the provided material.
SEO and Brand Impact
- Applicant positioning:
- Afilias described .organic as intended to be a trusted online locale and a central Internet space for organic information.
- Plans included branding, logo design, website development, registrar outreach, media outreach, PR campaigns and social media programs to establish the TLD's identity.
- The application framed .organic as a way for registrants to create meaningful, contextually relevant identities tied to the organic sector.
Operator
Identity Digital Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: ORGANIC
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.ORGANIC 2a01:8840:16:0:0:0:0:40 65.22.20.40
nserver: A2.NIC.ORGANIC 2a01:8840:19:0:0:0:0:40 65.22.23.40
nserver: B0.NIC.ORGANIC 2a01:8840:17:0:0:0:0:40 65.22.21.40
nserver: C0.NIC.ORGANIC 2a01:8840:18:0:0:0:0:40 65.22.22.40
ds-rdata: 22474 8 2 5803fbc9f1fc0d4aa172dc24f6b2b099f18dc13e04cee7f605777d798a3a812f
whois:
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-05-29
changed: 2025-09-04
source: IANA
Registrars
