Overview
- .page is a generic top-level domain (gTLD) delegated as part of ICANN's New gTLD Program.
- The registry and manager is Google (Charleston Road Registry Inc.).
- The gTLD was proposed to provide a dedicated namespace associated with the term "page," intended for landing pages and themed content hubs that point to Google offerings and related content.
History
- .page was applied for in ICANN's New gTLD Program by Charleston Road Registry (Google).
- The string was delegated to the DNS Root Zone on 16 March 2015.
- The TLD is operated under Google / Charleston Road Registry Inc.
Usage and Audience
- The intended use is to provide landing pages and aggregated content hubs organized by theme.
- Target audiences include consumers looking for themed content and users of Google services.
- Examples of thematic approaches discussed in the application include domain names like front.page, sports.page, and business.page as hubs for timely news, sports information, and business/finance content.
Registration Rules
- In its application, Charleston Road Registry proposed limiting second-level domains so they point to Google offerings and related content.
- Google intended to manage second-level domain eligibility and allocation and sought an exemption to operate the gTLD with Google as the sole registrar and sole registrant.
- The applicant stated that if ICANN did not grant the exemption, registry services (including the shared registration system) would be made available to all ICANN-accredited registrars.
- The registry committed to implementing strong and integrated intellectual property rights protection mechanisms as part of its operation.
SEO and Brand Impact
- The .page gTLD is explicitly positioned to create a direct association with the term "page" and to serve as a content-categorization and discovery layer aligned with Google's mission to organize information.
- As an operated Google namespace, .page is intended to signal the kind of content available within the domain and to act as a hub for themed content, reinforcing brand association with Google offerings.
Notable Cases or Examples
- Application examples provided by the applicant include:
- front.page — access to timely news content
- sports.page — aggregated sports-related information
- business.page — content related to business and finance
Operator
Charleston Road Registry Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PAGE
organisation: Charleston Road Registry Inc.
address: 1600 Amphitheatre Parkway
address: Mountain View CA 94043
address: United States of America (the)
contact: administrative
name: TLD Admin
organisation: Google Inc
address: 111 8th Avenue
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: iana-contact@google.com
contact: technical
name: TLD Engineering
organisation: Google Inc.
address: 76 Ninth Avenue, 4th Floor
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: crr-tech@google.com
nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata: 64712 8 2 9be1303b86187df7f8ebe1c51bc70c2bfa1bc12ab98383ac2a7d0e18914292f5
whois:
status: ACTIVE
remarks: Registration information: https://www.registry.google
created: 2015-02-05
changed: 2025-04-11
source: IANA
Registrars