Overview
- .pfizer is a proposed brand gTLD applied for under ICANN's New gTLD Program.
- Applicant: Pfizer Inc.
- Registry (listed in application materials): Neustar.
- Status (as reported): Proposed/Applied.
History
- The .pfizer string was applied for as part of ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- In its application, Pfizer outlined plans and implementation details including a multi-stage rollout and operational control of the namespace.
Usage and Audience
- Intended primary use is for Pfizer's internal and corporate needs.
- Potential audience categories mentioned in the application:
- Pfizer corporate IT and security teams (initial testing and internal deployment).
- Pfizer subsidiaries and qualified affiliates.
- Licensees and strategic partners (subject to conditions and later-stage decisions).
- Possible future extension to customers or a broader class of licensees depending on business strategy and industry developments.
Registration Rules
- Pfizer plans a controlled, staged rollout rather than open public registrations.
- Four-stage rollout described in the application:
- Stage One: Pfizer registers a limited number of .PFIZER second-level names for testing, IT/security validation, and operational setup.
- Stage Two: Broader internal corporate allocation; evaluation of migration strategies from Pfizer's existing portfolio; consideration of permitting registrations by licensees or strategic partners.
- Stage Three: Possible permanent migration of Pfizer traffic to the .PFIZER namespace and potential implementation of registration rights for licensees/strategic partners, subject to compliance reviews.
- Stage Four: Assessment of experience and potential expansion to a broader class of licensees or customers, based on multi-year industry analysis.
- Any expansion beyond corporate/subsidiary/licensee use is conditioned on review for compliance with Specification 9 (Registry Code of Conduct) in the Registry Agreement.
- Registration volume estimate from the application: fewer than 10,000 second-level registrations in the first five years of operation.
SEO and Brand Impact
- .pfizer is positioned as a brand-controlled namespace giving Pfizer full control over domain allocations within the gTLD.
- The application emphasizes using the gTLD to consolidate and potentially migrate Pfizer's existing second-level domain portfolio to a unified, brand-centric namespace, supporting brand consistency and operational control.
- The staged, controlled approach indicates a focus on security, interoperability, and careful brand management rather than broad commercial registration.
Operator
Pfizer Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PFIZER
organisation: Pfizer Inc.
address: 235 East 42nd Street
address: New York City NY 10017
address: United States of America (the)
contact: administrative
name: Domain Manager
organisation: Com Laude
address: 28-30 Little Russell Street
address: London WC1A 2HN
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 2074218250
e-mail: registry@comlaude.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.PFIZER 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.PFIZER 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.PFIZER 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.PFIZER 156.154.144.134 2610:a1:1071:0:0:0:0:86
nserver: NS2.DNS.NIC.PFIZER 156.154.145.134 2610:a1:1072:0:0:0:0:86
nserver: NS3.DNS.NIC.PFIZER 156.154.159.134 2610:a1:1073:0:0:0:0:86
ds-rdata: 56779 8 2 1de9b797ab28f75b9c00723c2308abcaea91bcee49eb2a4470efc123613802c6
whois:
status: ACTIVE
remarks: Registration information: http://www.pfizer.com
created: 2016-06-16
changed: 2024-05-11
source: IANA
