Overview
- .philips is a brand generic top-level domain (gTLD) applied for and delegated under ICANN's New gTLD Program.
- The string represents the Philips brand and is intended to clearly identify the registry operator and the source/affiliation of content and services under the TLD.
History
- Application: Submitted as part of ICANN's New gTLD Program (reveal day referenced in application materials).
- Delegation: .philips was delegated to the DNS root zone on 09 May 2015.
- Registry and operations:
- Registry owner/operator: Koninklijke Philips Electronics N.V. (Philips).
- Registry service provider listed: ARI Registry Services.
- Name collision: In November 2013 ICANN determined .philips was not eligible for an alternative path for name-collision mitigation and therefore required further mitigation steps before proceeding toward delegation.
Usage and Audience
- Intended audience: Philips as the brand owner and entities affiliated with the Philips Group.
- Brand context: The applicant describes Philips as a global diversified company with operations in Healthcare, Lighting, and Consumer Lifestyle; .philips is positioned to consolidate brand reputation and provide an unambiguous namespace for Philips-related content and services.
SEO and Brand Impact
- Brand clarity: The applicant emphasized that .philips would bring high recognition and specialization to the namespace, making the identity of the registry operator and the source of content unambiguous.
- Brand positioning: The TLD is presented as a tool to consolidate and reinforce Philips' corporate and product branding online.
Operator
Koninklijke Philips N.V.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PHILIPS
organisation: Koninklijke Philips N.V.
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
contact: administrative
name: Project & Process Manager
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
phone: +442070151717
e-mail: ngtld-philips@cscinfo.com
contact: technical
name: Project & Process Manager
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
phone: +442070151717
e-mail: ngtld-philips@cscinfo.com
nserver: A.NIC.PHILIPS 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.PHILIPS 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.PHILIPS 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.PHILIPS 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.PHILIPS 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.PHILIPS 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 40792 8 2 c71972943a57973e364eaf29f7562f99cf426f5786e2be3f28f7da685cd47059
whois: whois.nic.philips
status: ACTIVE
remarks: Registration information: http://nic.philips
created: 2015-02-05
changed: 2023-11-30
source: IANA