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  • Type
    Generic top-level domain
    Registry
    Banque Pictet & Cie
    Operator
    Banque Pictet & Cie SA
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Not supported

    About .pictet domain

    .pictet is a brand generic top-level domain (gTLD) operated by Pictet Europe S.A. It was delegated to the root zone on March 7, 2015, and is managed by Verisign. This TLD was created exclusively for the Pictet group and its affiliates to serve as a core component of their online brand and communication strategy, not for commercial sale to the public.

    Who can register .pictet domain

    Registration of a .pictet domain name is strictly restricted. Eligible entities are Pictet & Cie and its subsidiaries for commercial use, members of the Pictet family bearing the last name for private or commercial use, and business partners of Pictet & Cie and its subsidiaries. Domain names for partners must be managed by a Pictet entity.

    How to register .pictet domain

    .pictet is a closed, brand TLD not allocated through commercial registrars. Domain names are issued through an internal allocation process managed by the Pictet group. Eligible parties must apply directly to the registry, demonstrating their affiliation or partnership with Pictet. The registry decides on applications based on its defined eligibility criteria, and successful applicants are granted authorization to use a specific second-level domain.

    Typical uses of .pictet domain

    The .pictet extension is used exclusively by the Pictet group, a Swiss private bank and asset manager, and its authorized network. It serves as a secure, branded platform for the bank's online services, internal communications, and partner collaborations. Entities within the Pictet ecosystem use it to reinforce brand identity, group web architecture, and trusted relationships with clients and business partners, distinguishing their official digital presence from generic domains.

    Tips for registering .pictet domain

    • Domain names are not sold publicly; they are allocated based on strict eligibility verification.
    • Registrations are tied to ongoing eligibility, which must be maintained throughout the domain's use.
    • All domain names, including those for business partners, must be managed by a Pictet entity.

    Frequently asked questions about .pictet domain

    Who operates .pictet domain?The registry for .pictet domains is Banque Pictet & Cie, administered by Banque Pictet & Cie SA.
    Who can register a .pictet domain?

    Registration is limited to the Pictet group, members of the Pictet family, and verified business partners. To apply, an entity must demonstrate its direct affiliation, such as being a subsidiary, or present a formal partnership agreement with Pictet. The registry reviews all applications to ensure they meet the specific commercial or private usage criteria outlined in the TLD's charter.

    Can I transfer a .pictet domain between registrars?

    Inter-registrar transfers are not applicable for .pictet, as domains are not held at commercial registrars. Management of domain names is handled internally by the Pictet registry. If an eligible entity's status changes, the authorization to use the domain would be governed by the registry's internal policies rather than standard transfer procedures.

    What happens if my eligibility to hold a .pictet domain changes?

    The right to use a .pictet domain is contingent on maintaining eligibility throughout the authorization term. If your status changes—for example, a partnership ends or a family member's affiliation alters—you must notify the registry. The Pictet group likely has policies to review and potentially revoke the domain authorization to ensure all use remains compliant with the TLD's exclusive purpose.

    Can I register a .pictet domain for a personal project unrelated to Pictet?

    No, personal or unrelated projects are not permitted. The .pictet TLD is a closed brand extension intended solely for use by the Pictet banking group, its family members, and its partners for purposes aligned with the group's activities. The application process requires demonstrating a direct, legitimate connection to Pictet, and the registry will reject any request that does not fulfill this core requirement.