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    • .pictet

    Generic top-level domainsDNSSEC

    Overview

    .pictet is a brand generic top-level domain (gTLD) created for the Pictet group. Applied for and managed by Pictet Europe S.A., the TLD is intended to serve as a dedicated online namespace for Pictet's brand, services, branches and selected partners, reinforcing security and streamlining Pictet's web architecture.

    History

    • Type: Brand gTLD (dotBrand)
    • Applicant / Manager: Pictet Europe S.A.
    • Registry operator listed: Verisign
    • Delegation: Delegated to the DNS Root Zone on March 7, 2015 as part of ICANN's New gTLD Program

    Usage and Audience

    • Primary users:

      • Pictet & Cie and its subsidiaries for commercial usages
      • Members of the Pictet family bearing the Pictet last name for private or commercial usages
      • Business partners of Pictet & Cie (domain names must be managed by a Pictet entity)

    • Intended use cases:

      • Centralize Pictet's online brand, marketing and communications
      • Group second-level domains for individual services, branches, partners or distributors
      • Strengthen online security and customer relationships
      • Support innovative marketing and co-branding initiatives

    • Organizational context: Pictet is a long-established Swiss private bank and asset manager (founded 1805) with a global presence and substantial web operations and traffic, which motivated a dedicated dotBrand namespace.

    Registration Rules

    • Eligibility and restrictions (excerpted from the application):

      • Registrations are intended for Pictet & Cie and its subsidiaries for commercial use.
      • Members of the Pictet family bearing the surname may register for private or commercial uses.
      • Business partners may be eligible, but domain names for partners must be managed by a Pictet entity.
      • Maintaining eligibility throughout the term of the authorization to use a .pictet domain is required.

    • Other registration details such as allowed characters, minimum/maximum registration periods or retail sales policies are not specified in the provided source. The applicant stated the objective is not to operate as a commercial registrar selling domain names broadly.

    SEO and Brand Impact

    • Purpose-built for brand control: The .pictet TLD is positioned as a controlled namespace to reinforce Pictet's brand identity online and to provide clearer, brand-consistent URLs for services and branches.
    • Security and trust: One stated objective is to reinforce online security and strengthen relationships with customers and partners by centralizing domain management under Pictet's control.
    • Commercial intent: The applicant emphasized that the TLD is not intended primarily as a source of registry revenue; rather it is a strategic tool for marketing, communication and co-branding.

    Notable Cases or Examples

    • The primary, notable example of use is the TLD itself as Pictet's corporate dotBrand. The application describes use for second-level domains representing services, branches and partner relationships, but no specific public SLD examples are provided in the source.

    Operator

    Banque Pictet & Cie SA

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PICTET

organisation: Banque Pictet & Cie SA
address:      15A, Avenue J. F. Kennedy
address:      Luxembourg L-1855
address:      Luxembourg

contact:      administrative
name:         Senior Web Publisher/Editor
organisation: Banque Pictet & Cie SA
address:      Route des Acacias 60
address:      Geneva CH-1211
address:      Switzerland
phone:        +41 58 323 23 23
fax-no:       +41 58 323 23 24
e-mail:       ngtld-pictet@cscglobal.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.PICTET 2a01:8840:6a:0:0:0:0:6 65.22.108.6
nserver:      V0N1.NIC.PICTET 2a01:8840:6b:0:0:0:0:6 65.22.109.6
nserver:      V0N2.NIC.PICTET 2a01:8840:6c:0:0:0:0:6 65.22.110.6
nserver:      V0N3.NIC.PICTET 161.232.32.6 2a01:8840:108:0:0:0:0:6
nserver:      V2N0.NIC.PICTET 2a01:8840:6d:0:0:0:0:6 65.22.111.6
nserver:      V2N1.NIC.PICTET 161.232.33.6 2a01:8840:109:0:0:0:0:6
ds-rdata:     6694 8 2 61db4e4ae88a08e546af5490ac950221659b53669a6d54bbe6ff662568c5e6d7

whois:        whois.nic.pictet

status:       ACTIVE
remarks:      Registration information: 

created:      2015-01-08
changed:      2025-04-29
source:       IANA