Overview
- .pid is a generic top-level domain (gTLD) intended for use around person identifiers and identity-focused sites.
- The string was applied for under ICANN's New gTLD Program and categorized in the Technology group.
History
- Applicant/operator: Top Level Spectrum, Inc. (application priority listed as 1657).
- Registry: CentralNic (as listed in ICANNWiki data).
- Key person associated: Jay Westerdal.
- Application and delegation timeline:
- Reveal Day (application disclosure): 13 June 2012.
- Delegated to the DNS Root Zone on 22 December 2015.
- TLD status: Delegated (listed as a delegated gTLD).
Usage and Audience
- Intended audience per the applicant: individuals and companies focused on "Person IDs" and identity-related use cases.
- Proposed use cases highlighted by the applicant included:
- Creating websites or email addresses focused on people IDs.
- Hosting communities or pages where customers can provide feedback, including critical or negative feedback.
- Enabling brands to monitor, influence, and respond to customer perception and complaints by owning and moderating such spaces.
- Market expectations (applicant's projections):
- The applicant projected modest demand, estimating perhaps up to 10,000 registrations by the end of year three.
- Financial goals included being solvent at launch and profitable within the first year, supported by investors and a technical team.
SEO and Brand Impact
- The applicant pitched .pid as a tool for brand and reputation management—allowing companies to "control perception" around customers and moderate feedback.
- Positioning of the TLD in branding terms was focused on enabling companies to centralize customer feedback, influence perception, and improve customer support through moderated identity-focused sites.
Operator
Top Level Spectrum, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PID
organisation: Top Level Spectrum, Inc.
address: 1845 West Mercer Way
address: Mercer Island WA 98040
address: United States of America (the)
contact: administrative
name: Jay Westerdal
organisation: Top Level Spectrum, Inc.
address: 1845 West Mercer Way
address: Mercer Island WA 98040
address: United States of America (the)
phone: +1.206-397-8825
fax-no: +1.206-238-1232
e-mail: contact@topspectrum.com
contact: technical
name: Francisco Obispo
organisation: Tucows.com, Co.
address: 96 Mowat Avenue
address: Toronto Ontario M6K3M1
address: Canada
phone: +1 (416) 535-0123
e-mail: trs-ops@tucows.com
nserver: NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver: NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver: NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver: NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata: 43839 13 2 a8997ec116a3e8e9beff3c5170352c427956ddd9e3fbaa5166108d1a61574246
whois: whois.nic.pid
status: ACTIVE
remarks: Registration information: http://www.topspectrum.com/
created: 2015-12-10
changed: 2025-05-23
source: IANA
