.pid

Overview

• .pid is a generic top-level domain (gTLD) intended for use around person identifiers and identity-focused sites.
• The string was applied for under ICANN's New gTLD Program and categorized in the Technology group.

History

• Applicant/operator: Top Level Spectrum, Inc. (application priority listed as 1657).
• Registry: CentralNic (as listed in ICANNWiki data).
• Key person associated: Jay Westerdal.
• Application and delegation timeline:
  • Reveal Day (application disclosure): 13 June 2012.
  • Delegated to the DNS Root Zone on 22 December 2015.
• TLD status: Delegated (listed as a delegated gTLD).

Usage and Audience

• Intended audience per the applicant: individuals and companies focused on "Person IDs" and identity-related use cases.
• Proposed use cases highlighted by the applicant included:
  • Creating websites or email addresses focused on people IDs.
  • Hosting communities or pages where customers can provide feedback, including critical or negative feedback.
  • Enabling brands to monitor, influence, and respond to customer perception and complaints by owning and moderating such spaces.
• Market expectations (applicant's projections):
  • The applicant projected modest demand, estimating perhaps up to 10,000 registrations by the end of year three.
  • Financial goals included being solvent at launch and profitable within the first year, supported by investors and a technical team.

SEO and Brand Impact

• The applicant pitched .pid as a tool for brand and reputation management—allowing companies to "control perception" around customers and moderate feedback.
• Positioning of the TLD in branding terms was focused on enabling companies to centralize customer feedback, influence perception, and improve customer support through moderated identity-focused sites.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PID

organisation: Top Level Spectrum, Inc.
address:      1845 West Mercer Way
address:      Mercer Island WA 98040
address:      United States of America (the)

contact:      administrative
name:         Jay Westerdal
organisation: Top Level Spectrum, Inc.
address:      1845 West Mercer Way
address:      Mercer Island WA 98040
address:      United States of America (the)
phone:        +1.206-397-8825
fax-no:       +1.206-238-1232
e-mail:       contact@topspectrum.com

contact:      technical
name:         Francisco Obispo
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto Ontario M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     43839 13 2 a8997ec116a3e8e9beff3c5170352c427956ddd9e3fbaa5166108d1a61574246

whois:        whois.registry.click

status:       ACTIVE
remarks:      Registration information: http://www.topspectrum.com/

created:      2015-12-10
changed:      2025-09-15
source:       IANA