Generic top-level domainsIDNDNSSEC
Overview
.pin is a generic top-level domain (gTLD) delegated to the DNS Root Zone on 5 December 2015. The string is managed by Amazon and the registry backend is operated by Neustar. Amazon presented .PIN as a dedicated platform intended to provide a stable and secure foundation for online communication and interaction.
History
- Applied for as part of ICANN's New gTLD Program (reveal day cited in June 2012).
- Delegated to the Root Zone on 5 December 2015.
- Manager: Amazon. Registry operator indicated as Neustar.
- Classified as a Generic (gTLD) and listed with Delegated status.
Usage and Audience
- Intended audience: registrants and Internet users seeking a stable and secure namespace as described in Amazon's application.
- Amazon positioned .PIN as a platform for innovation and a means to protect its intellectual property rights.
- Amazon indicated the registry would be run to support its business goals and protect IP, implying centralized control and use governed by Amazon's policies.
Registration Rules
- Policy governance: Amazon's Intellectual Property group is responsible for developing, maintaining and enforcing a Domain Management Policy for .PIN.
- The Domain Management Policy will define:
- Eligibility and domain name allocation rules
- License terms governing use of .PIN domain names
- Dispute resolution policies
- Ongoing updates to reflect business goals and applicable ICANN consensus policies
- Stated registration workflow (four steps):
- Eligibility Confirmation
- Naming Convention Check
- Acceptable Use Review
- Registration
- Ownership: Amazon stated that all domains in the .PIN registry will remain the property of Amazon.
SEO and Brand Impact
- Amazon framed .PIN as a way to provide a stable, secure namespace and to protect its intellectual property, indicating a brand-centric approach to the TLD.
- Ownership and management by Amazon and operation via an established registry backend (Neustar) suggest the namespace is positioned for tight brand control and consistent policy enforcement, which can influence perceptions of trust and brand alignment for domains within the TLD.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: PIN organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1 206 946 7702 e-mail: arsi-rzm@amazon.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.PIN 213.248.218.75 2a01:618:402:0:0:0:0:75 nserver: DNS2.NIC.PIN 103.49.82.75 2401:fd80:402:0:0:0:0:75 nserver: DNS3.NIC.PIN 213.248.222.75 2a01:618:406:0:0:0:0:75 nserver: DNS4.NIC.PIN 2401:fd80:406:0:0:0:0:75 43.230.50.75 nserver: DNSA.NIC.PIN 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.PIN 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.PIN 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.PIN 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 63869 8 2 b1e2d98d05c72adebb4876fd43cd7b3f1ed02856eeae8547b34769633e056b92 whois: status: ACTIVE remarks: Registration information: http://www.nic.pin created: 2015-11-12 changed: 2025-02-14 source: IANA