.pink

Overview

• .pink is an active generic top-level domain (gTLD) created through ICANN's New gTLD Program.
• The registry and manager for .pink is Afilias.
• The TLD is framed as a color-themed Internet namespace intended for branding and identity associated with the color and concept of "pink."

History

• The .pink string was applied for during ICANN's New gTLD Program (application results revealed on 13 June 2012).
• A registry agreement between Afilias and ICANN was signed in October 2013 after passing Initial Evaluation.
• .pink was delegated to the DNS Root Zone on 18 January 2014, completing the successful application and delegation.

Usage and Audience

• Target users include businesses, organizations and individuals who want an Internet identity tied to the color pink.
• Common use cases described in the application include:
  • Branding and online stores or shopping experiences centered on the color pink.
  • Sites supporting social causes and activities associated with pink.
  • Blogs, wikis and file-sharing or marketing sites that reflect or promote pink-themed merchandising and retail efforts.
• The applicant anticipated adoption growth, estimating approximately 14,000 domains under management within three years (applicant projection).

Registration Rules

• .pink is described as an open TLD: generally available to all registrants except during the Sunrise period.
• Typical registration terms are from 1 to 10 years, with a maximum of 10 years.
• Sunrise (initial trademark-protected) registrations may have a minimum initial term requirement (the application gave an example of a five-year minimum for Sunrise names).

SEO and Brand Impact

• The application positions .pink as a space for unique branding and Internet identity creation tied to the color pink.
• It was presented as especially compelling for businesses and individuals seeking a color-specific brand presence, enabling creative, brand-focused uses online.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PINK

organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.PINK 2a01:8840:1e:0:0:0:0:17 65.22.28.17
nserver:      A2.NIC.PINK 2a01:8840:21:0:0:0:0:17 65.22.31.17
nserver:      B0.NIC.PINK 2a01:8840:1f:0:0:0:0:17 65.22.29.17
nserver:      B2.NIC.PINK 2a01:8840:21:0:0:0:0:21 65.22.31.21
nserver:      C0.NIC.PINK 2a01:8840:20:0:0:0:0:17 65.22.30.17
ds-rdata:     53032 8 2 54475c411977fb9c94c01453633eb43b8dc64b154462de278a0644c6b83a79d1

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2013-12-19
changed:      2025-09-04
source:       IANA