.pioneer

Overview

.pioneer is a branded generic top-level domain (gTLD) applied for and controlled by Pioneer Corporation as part of ICANN's New gTLD Program. The string is intended as a corporate namespace for Pioneer, used for branding, communication and delivery of services to the company's customers, employees and affiliates. The registry backend is provided by ARI Registry Services.

History

• Delegation/implementation date: 02 Jun 2016 (delegated as a brand gTLD).
• Applicant and manager: Pioneer Corporation was the sole applicant and manages the TLD.
• Registry service provider: ARI Registry Services.

Usage and Audience

• Primary audience: Pioneer Corporation's customers, employees, affiliates and stakeholders.
• Intended uses (per the applicant):
  • Corporate branding and promotional sites.
  • Navigational domains directing users to Pioneer services and information.
  • Distribution and exchange of information via websites, email, social networks and related technologies.
• Ancillary services the registry may offer in relation to domains under .pioneer include website hosting, SEO, marketing and consulting services.

Registration Rules

• TLD subtype: Brand gTLD; the string is controlled by Pioneer Corporation.
• Eligibility and restrictions:
  • The applicant stated an initial intention to reserve all names within the TLD for Pioneer Corporation itself.
  • The namespace is intended to be used primarily for Pioneer’s promotional and navigational purposes and for interaction with its stakeholders.

SEO and Brand Impact

• Brand positioning:
  • Pioneer is presented as a long-established multinational corporate brand (company founded 1938; corporate name in use since 1961).
  • The applicant notes trademark registrations for the PIONEER brand in over 170 countries/jurisdictional regions and a domain portfolio of over 190 domains.
• Intended SEO/marketing role: the TLD is described as a supporting branding, technology and services platform, with potential registry-provided marketing and SEO services to enhance Pioneer’s online presence.

Notable Cases or Examples

• Application statements indicate Pioneer intends to reserve and use .pioneer domain names for its own promotional and navigational needs and as a platform to interact with customers and stakeholders.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PIONEER

organisation: Pioneer Corporation
address:      28-8, Honkomagome 2-chome
address:      Bunkyo-ku Tokyo 113-0021
address:      Japan

contact:      administrative
name:         Domain Manager
organisation: Valideus
address:      28-30 Little Russell Street
address:      London WC1A 2HN
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 2074218299
fax-no:       +44 8700118187
e-mail:       technical@valideus.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.PIONEER 213.248.219.126 2a01:618:403:0:0:0:0:126
nserver:      DNS2.NIC.PIONEER 103.49.83.126 2401:fd80:403:0:0:0:0:126
nserver:      DNS3.NIC.PIONEER 213.248.223.126 2a01:618:407:0:0:0:0:126
nserver:      DNS4.NIC.PIONEER 2401:fd80:407:0:0:0:0:126 43.230.51.126
nserver:      DNSA.NIC.PIONEER 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.PIONEER 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.PIONEER 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.PIONEER 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     52502 8 2 4c7837526065fad0933b836efbf1694b16e9c38115a1ad0317bcc4ba599fb367

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.pioneer/

created:      2016-05-26
changed:      2025-01-28
source:       IANA