Generic top-level domainsIDNDNSSEC
Overview
.playstation is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program for Sony Computer Entertainment Inc.'s PlayStation brand. The TLD is intended as a controlled Internet space for PlayStation-related branding, communication and services. The registry operator is ARI Registry Services and the string was delegated to the DNS root zone on 07 November 2015.
History
- Applied for by Sony as part of ICANN's New gTLD Program; Sony was the sole applicant for the .playstation string.
- Reveal day for applied-for strings: 13 June 2012 (application phase reference).
- Delegated to the root zone on 07 November 2015.
- Registry backend/operator: ARI Registry Services.
Usage and Audience
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Intended users:
- Sony Computer Entertainment (the company itself)
- PlayStation customers, employees and affiliates
- Stakeholders interacting with PlayStation services and communications
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Purpose and positioning:
- A supporting branding, technology and services platform for PlayStation and Sony's related businesses
- To enable distribution and exchange of information via websites, email, social networks and other online technologies
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Brand context from the application:
- PlayStation is Sony's leading consumer entertainment brand (examples cited: PlayStation 2, PSP, PlayStation 3, PlayStation Vita)
- Sony reported a domain portfolio of over 500 domains
- PlayStation trademark registrations in over 60 countries/regions as of March 31, 2012
Registration Rules
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Initial reservation and control:
- Sony initially intended to reserve all names within .playstation for itself and to primarily use them for promotional and navigational purposes related to the company and its goods/services.
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Licensing to affiliates:
- The application stated the possibility that affiliates could license use of domains within .playstation, but not likely for at least three years post-delegation.
- Any licenses would be granted only by contract and would limit domain use to purposes specified by Sony.
- Sony described enforcement via monitoring and rapid action to mitigate abuse; licenses could be revoked by the company at any time, for any reason.
SEO and Brand Impact
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Intended benefits cited in the application:
- Centralized, company-controlled namespace to communicate more easily and effectively with customers and stakeholders
- A platform to support branding, marketing, technology and services for PlayStation
- Ancillary services contemplated by the registry included website hosting, SEO, marketing and consulting to support domain registrations and online presence
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Positioning:
- The .playstation gTLD is presented as a trustable, brand-controlled space meant to reinforce PlayStation's online identity and to facilitate direct interaction with users.
Operator
Sony Computer Entertainment Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: PLAYSTATION organisation: Sony Computer Entertainment Inc. address: 1-7-1 Konan address: Minato-ku Tokyo 108-0075 address: Japan contact: administrative name: Chief Operating Officer organisation: GMO BRAND SECURITY Inc. address: Cerulean Tower 26-1 Sakuragaoka-cho address: Shibuya-ku Tokyo 150-8512 address: Japan phone: +81.357841069 fax-no: +81.334625040 e-mail: registry@brightsconsulting.com contact: technical name: Director organisation: GMO Registry, Inc. address: Cerulean Tower address: 26-1 Sakuragaoka-cho address: Shibuya-ku Tokyo 150-8512 address: Japan phone: +81.354561601 fax-no: +81.337805239 e-mail: newgtld@gmoregistry.com nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4 nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4 nserver: K.GMOREGISTRY.NET 37.209.196.4 nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4 ds-rdata: 32839 8 2 a730646c6d6a5e9ad966881eea96e688600d163a409ae2bfe3a33bdbc780211a whois: whois.nic.playstation status: ACTIVE remarks: Registration information: http://www.playstation.com created: 2015-09-24 changed: 2023-06-20 source: IANA