.pohl

Overview

.pohl is a brand generic top-level domain (gTLD) applied for and controlled by Deutsche Vermögensberatung Aktiengesellschaft (DVAG). The string is intended as a corporate namespace to present DVAG's founder, corporate values, history and related charitable activities.

History

• Applied for under ICANN's New gTLD Program; the successful applicant was Deutsche Vermögensberatung Aktiengesellschaft (DVAG).
• Registry listed as KSRegistry.
• A Registry Agreement with ICANN was signed on 23 June 2014 after passing Initial Evaluation.
• .pohl was delegated to the DNS Root Zone on 27 September 2014.

Usage and Audience

• Purpose: a corporate/brand TLD to communicate DVAG's brand, history and values.
• Audience: clients, prospects, the general public seeking information about DVAG and its founder, and stakeholders in DVAG's charitable activities.
• Examples of intended content: company history, values, the Anneliese Pohl Foundation, and information about DVAG's Allfinanz concept.
• Company context cited in the application: DVAG reported assets in excess of $581 million, about 3,100 offices and directorates, more than 5.5 million private clients, and approximately 37,000 commercial agents.

Registration Rules

• .pohl follows a single-registrant model: all second-level registrations are held by DVAG itself.
• DVAG may authorize internal corporate divisions or affiliated entities to use or license specific names on a case-by-case basis, subject to DVAG's approval.
• DVAG will monitor .pohl domain use to ensure content remains current, appropriate to the .pohl space, and does not violate third-party rights.

SEO and Brand Impact

• The TLD is positioned as a controlled brand namespace for DVAG to present verified information about the company, its founder and philanthropic activities.
• As a single-registrant brand gTLD, .pohl provides DVAG tight control over naming, content and brand presentation within its own namespace.

Notable Cases or Examples

• Anticipated second-level uses listed in the application include:

  • history.pohl, values.pohl, tradition.pohl, family.pohl, FIRSTNAME.pohl
  • stiftung.pohl (for the Anneliese Pohl Foundation)
  • allfinanz.pohl (for information about the Allfinanz concept)

• The TLD is explicitly intended to showcase DVAG's corporate history, the legacy of founder Reinfried Pohl, and related charitable endeavors such as the Anneliese Pohl Foundation.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       POHL

organisation: Deutsche Vermögensberatung Aktiengesellschaft DVAG
address:      Wilhelm-Leuschner-Strasse 24
address:      Hessen
address:      Frankfurt am Main 60329
address:      Germany

contact:      administrative
name:         Director, Digital Media
organisation: Deutsche Vermögensberatung Aktiengesellschaft DVAG
address:      Wilhelm-Leuschner-Strasse 24
address:      Hessen
address:      Frankfurt am Main 60329
address:      Germany
phone:        +49.6923840
fax-no:       +49.692384185
e-mail:       mail@dvag-registry.de

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.POHL 194.169.218.96 2001:67c:13cc:0:0:0:1:96
nserver:      B.NIC.POHL 185.24.64.96 2a04:2b00:13cc:0:0:0:1:96
nserver:      C.NIC.POHL 212.18.248.96 2a04:2b00:13ee:0:0:0:0:96
nserver:      D.NIC.POHL 212.18.249.96 2a04:2b00:13ff:0:0:0:0:96
ds-rdata:     41627 8 2 d31963884932152ac788383aba38b83f187291afb59092a43185734ec561f506
ds-rdata:     27074 8 2 a469aef13c3e1b336689d808679e1ed9024d43e635c3861f7269888bbc1623c9

whois:        whois.nic.pohl

status:       ACTIVE
remarks:      Registration information: http://www.dvag-registry.de

created:      2014-09-18
changed:      2023-11-06
source:       IANA