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    • .praxi

    Generic top-level domainsDNSSEC

    Overview

    • .praxi is a brand generic top-level domain (gTLD) created for Praxi S.p.A.
    • The string was applied for under ICANN's New gTLD Program and is intended to be used to protect and manage Praxi's branded services and business units.
    • ICANNWiki lists Praxi S.p.A. as the registry operator; Neustar appears in the registry field in the source material.

    History

    • Application revealed: 13 June 2012 (Reveal Day for applied-for strings).
    • Registry Agreement with ICANN was signed for .praxi on 5 December 2013.
    • The .praxi string was delegated to the DNS root zone on 18 July 2014.

    Usage and Audience

    • Intended users: Praxi S.p.A. and its authorised partners/affiliates.
    • Purpose: to protect Praxi's intellectual property, control branding online, and assign domains to individual business units, products and services.
    • Organizational background supplied in the application:
      • Praxi S.p.A. has provided consulting and related services since 1966.
      • Share capital reported as Euro 6 million and approximately 250 permanent employees.
      • Four operating divisions noted: Management Consulting, Information Technology, Valuations and Appraisals, and Human Resources.
      • Offices listed across ten Italian cities: Bologna, Brescia, Florence, Genoa, Milan, Naples, Padua, Rome, Torino, and Verona.

    Registration Rules

    • Public registrations are not available.
    • Only Praxi S.p.A. and authorised partners/affiliates are allowed to register and use second-level domains under .praxi.

    SEO and Brand Impact

    • The .praxi gTLD was enacted primarily as a brand-protection measure: to strengthen Praxi's reputation and credibility, protect its trademarks and intangible assets, and increase competitive advantage.
    • As a closed brand TLD restricted to the company and authorised affiliates, its value is centered on corporate control and trust rather than broad public recognition.

    Notable Cases or Examples

    • The applicant indicated examples of how business units and services might map to second-level names, for example:

      • executive.praxi
      • alliance.praxi
      • humanresources.praxi
      • 4people.praxi

    • Individual business units, products and services were planned to be assigned to specific .praxi second-level domains as a layer of brand protection.

    Operator

    Praxi S.p.A.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PRAXI

organisation: Praxi S.p.A.
address:      C.so Vittorio Emanuele, 3
address:      Torino TO 10125
address:      Italy

contact:      administrative
name:         Andrea Del Monte
organisation: PRAXI S.p.A.
address:      C.so Vittorio Emanuele, 3
address:      Torino TO 10125
address:      Italy
phone:        +39 02 43002
fax-no:       +39 011 6502429
e-mail:       andrea.delmonte@praxi.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.PRAXI 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.PRAXI 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.PRAXI 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.PRAXI 156.154.144.139 2610:a1:1071:0:0:0:0:8b
nserver:      NS2.DNS.NIC.PRAXI 156.154.145.139 2610:a1:1072:0:0:0:0:8b
nserver:      NS3.DNS.NIC.PRAXI 156.154.159.139 2610:a1:1073:0:0:0:0:8b
ds-rdata:     19099 8 2 3e39236609363ba83713bbabff24b95fc7774a6532d68b3f8d7766be5c7054f3

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.praxi.com

created:      2014-03-27
changed:      2024-05-11
source:       IANA