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    5. .prime

    Search For .prime Domain

    Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .prime domain

    .PRIME is a brand gTLD (generic top-level domain) operated by Amazon through its designated registry services provider, Neustar. It was delegated by ICANN in 2016 as part of the New gTLD Program, with Amazon being the sole applicant. The TLD is a closed, proprietary registry where all domains remain the property of Amazon. Its purpose is to serve Amazon's internal business goals and branding initiatives.

    Who can register .prime domain

    Registration of a .PRIME domain name is not open to the public. Only Amazon, as the registry operator, can allocate and use domains within this extension. The applicant's materials state that .PRIME domains may not be delegated or assigned to third-party organizations, institutions, or individuals. Eligibility is strictly controlled by Amazon's Intellectual Property group according to a proprietary Domain Management Policy.

    How to register .prime domain

    This TLD is not issued through commercial registrars. Amazon's Intellectual Property group manages the entire allocation process internally. The process involves an Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and final Registration, all governed by Amazon's Domain Management Policy. All registered domains remain the property of Amazon, and the company reserves the right to revoke a license to use a domain at any time for policy violations.

    Typical uses of .prime domain

    The .PRIME extension is used exclusively by Amazon for its internal services and branding, most notably associated with its Amazon Prime membership program. Domains under this TLD are intended to support and enhance Amazon's customer-centric ecosystem, such as for promotional sites, secure member portals, or specific service infrastructure related to the Prime offering. It provides a dedicated, branded namespace that reinforces trust and cohesion within Amazon's digital properties.

    Tips for registering .prime domain

    • All .PRIME domain names remain the property of Amazon and are licensed for use, not sold to third parties.
    • The registry enforces strict naming conventions, requiring domains to be 3-63 characters, excluding hyphens in the 3rd and 4th positions, and starting/ending with an alphanumeric character.
    • Amazon's Intellectual Property group reserves the right to revoke a domain license at any time if use violates the Domain Management Policy.
    • Registration records must be kept accurate and up-to-date as part of the domain management requirements.

    Frequently asked questions about .prime domain

    Who operates .prime domain?The registry for .prime domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .prime domain?

    Only Amazon, the registry operator, is eligible to register and use .PRIME domain names. The TLD is a closed brand registry, meaning it is not available for registration by the general public, other companies, or individuals. Amazon's Intellectual Property group controls all allocations internally according to its business needs and a proprietary Domain Management Policy.

    Can I transfer a .prime domain between registrars?

    Inter-registrar transfers are not applicable for the .PRIME extension, as domains are not sold or registered through commercial registrars. All domains are owned and managed directly by Amazon. Since domains cannot be delegated to third parties, there is no standard transfer process as exists for open TLDs.

    Can I buy a .PRIME domain name for my own website?

    No, you cannot purchase a .PRIME domain for personal or commercial use. This is a closed brand TLD reserved exclusively for Amazon's internal use. The applicant's materials explicitly state that .PRIME domains may not be delegated or assigned to third-party organizations, institutions, or individuals.

    What happens if Amazon revokes a .PRIME domain license?

    Amazon's Intellectual Property group reserves the right to revoke the license to use a .PRIME domain name at any time if the use violates the Domain Management Policy. As all domains remain the property of Amazon, revocation would result in the domain being taken back under Amazon's control and likely made inactive or reassigned for internal purposes.

    Does the .PRIME registry have a dispute resolution policy?

    Yes, Amazon's Domain Management Policy includes dispute resolution policies for the .PRIME gTLD. The policy is developed and maintained by Amazon's Intellectual Property group and is designed to respect third-party intellectual property rights. The specific procedures are internal and tailored to Amazon's management of its proprietary namespace.