Overview
- .prod is a brand generic top-level domain (gTLD) applied for and operated by Google (Charleston Road Registry Inc.).
- The string prod is an abbreviation of "product" and is intended to provide a dedicated domain space for Google product offerings.
- .prod was delegated to the DNS Root Zone on 29 August 2014.
History
- Applied-for as part of ICANN's New gTLD Program (Reveal Day 13 June 2012).
- Faced name collision assessment in 2013; .prod was among strings not eligible for ICANN's alternative path announced in November 2013.
- Google received a Registry Agreement signed by ICANN on 23 January 2014.
- Delegation to the Root Zone completed on 29 August 2014, marking the successful completion of the application process.
- Registry operator/manager listed as Google (Charleston Road Registry Inc.).
Usage and Audience
- Purpose: Provide Google with a dedicated, branded, and trusted web space to categorize and present its products and sub-products.
- Intended operator/registrant model: Charleston Road Registry intends to operate .prod as a closed registry with Google as the sole registrar and registrant.
- Target audience: Internet users seeking authoritative Google product pages and internal Google product teams managing product-specific namespaces.
- Context from application: Google cited having approximately 130 products and multiple sub-product categories that could be organized under .prod.
Registration Rules
- TLD subtype: brand gTLD.
- Registry model: Intended closed registry with Google (Charleston Road Registry Inc.) as sole registrar and registrant.
- Status: Delegated; operated/managed by Google.
SEO and Brand Impact
- The application emphasizes brand and trust: .prod is intended to signal that sites under the TLD are authoritative, designated spaces managed by Google.
- Goals described include extending the Google product brand and reputation, improving product categorization, and providing recognizable, branded web addresses to users.
- Positioning: Designed to strengthen brand presence and allow Google to manage introduction and retirement of product-specific namespaces within a controlled domain space.
Operator
Charleston Road Registry Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PROD
organisation: Charleston Road Registry Inc.
address: 1600 Amphitheatre Parkway
address: Mountain View CA 94043
address: United States of America (the)
contact: administrative
name: TLD Admin
organisation: Google Inc
address: 111 8th Avenue
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: iana-contact@google.com
contact: technical
name: TLD Engineering
organisation: Google Inc
address: 76 Ninth Avenue, 4th Floor
address: New York NY 10011
address: United States of America (the)
phone: 1 404 978 8419
fax-no: +1 650 492 5631
e-mail: crr-tech@google.com
nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata: 21494 8 2 0a30297175bc29b23297d15887e6d884c63afafd110d7a7212aead473925e56e
whois:
status: ACTIVE
remarks: Registration information: https://www.registry.google
created: 2014-08-23
changed: 2025-04-11
source: IANA
