About .promo domain
.promo is a generic top-level domain (gTLD) operated by Phenomena Group Oy, with the registry services provided by Afilias. It was delegated to the root zone on December 31, 2015. The TLD was introduced as part of ICANN's New gTLD Program with the stated purpose of serving as a dedicated platform for marketing campaigns.
Who can register .promo domain
Registration of a .promo domain name is restricted. Only organizations that have entered into a commercial agreement with Phenomena Group Ltd or its authorized affiliates (such as channel partners) are eligible. This is not an open, public registration. The registry operator controls eligibility through its Domain Management Policy, which is tied to the provision of specific campaign-related services.
How to register .promo domain
.promo domains are not allocated through a standard commercial registrar checkout process. Instead, the registry operates a restricted model where domains are only issued to organizations under a commercial agreement with the registry operator or its partners. Interested parties must engage directly with Phenomena Group or its affiliates to discuss service provision and domain allocation. The final delegation of a domain name is contingent upon this formal business relationship.
Typical uses of .promo domain
.promo domains are intended for use by brands and marketers running promotional campaigns. The registry envisions these domains becoming a hub for cross-channel campaign management, providing a platform for interactive marketing across digital channels like social media, email, and mobile. Organizations choose .promo to signal a dedicated, secure space for time-sensitive promotions and customer engagement, differentiating their campaign content from their primary corporate website.
Tips for registering .promo domain
- Registration is exclusively tied to a commercial service agreement with the registry operator or its partners.
- The registry's Domain Management Policy defines all rules for eligibility, allocation, acceptable use, and dispute resolution.
- The policy is subject to updates by the registry to reflect its commercial and strategic interests, alongside ICANN consensus policies.
- Domain names are intended for use with the registry's associated campaign management and analytics services.
Frequently asked questions about .promo domain
How much does it cost to register and renew a .promo domain?
As of today, .promo domains start from $9.99/yr on NameBeta, with prices ranging up to $54.88/yr across 33 registrars. See the registrar comparison table on this page for live prices.Which registrars support .promo domains?
NameBeta tracks 33 registrars that support .promo domain registration, with the cheapest option at $9.99/yr. Full list on this page.Who operates .promo domain?
The registry for .promo domains is Identity Digital, administered by Identity Digital Limited.
Who can register a .promo domain?
Eligibility is strictly limited to organizations that have a formal commercial agreement with Phenomena Group Ltd or its authorized affiliates. This is not a public TLD; you cannot register a .promo domain through a standard registrar without first establishing this business relationship. The agreement is for the provision of campaign-related services that utilize the .promo platform.
Can I transfer a .promo domain between registrars?
Transfer procedures for .promo domains are governed by the registry's specific Domain Management Policy, not standard inter-registrar transfer policies like those for open gTLDs. Since domains are issued under a service agreement, any transfer of the domain name would likely be contingent on the terms of that commercial contract and would require coordination with the registry operator.
What is the .promo Domain Management Policy?
The Domain Management Policy is the set of rules established by the Phenomena Group that governs the .promo TLD. It defines eligibility requirements, domain name allocation procedures, acceptable use standards, and dispute resolution mechanisms. The registry states it intends to update this policy regularly to align with its commercial interests and applicable ICANN policies.
Can I use a .promo domain for any website?
No, the intended use is specifically for marketing campaigns and promotional activities in connection with the registry's services. The registry's application outlined a vision where .promo domains provide a platform for backend campaign mechanisms, analytics, and subscriber management. Usage outside of this campaign ecosystem may violate the registry's acceptable use policy.
How are disputes handled for .promo domain names?
Dispute resolution for .promo will follow the procedures outlined in its Domain Management Policy. While it must also adhere to mandatory ICANN consensus policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP), the registry's own policy may establish additional or specific rules for resolving conflicts given the TLD's restricted and service-oriented nature.
