Overview
- .pru is a brand gTLD string proposed under ICANN's New gTLD Program by Prudential Financial, Inc.
- Intended as a closed, branded top-level domain to represent Prudential's online presence and communications.
- The proposal emphasizes security, stability, recognition, and control of URLs and email addresses associated with the company.
History
- Applied for in ICANN's New gTLD Program; the string was revealed on 13 June 2012.
- Applicant: Prudential Financial, Inc. (priority number 821 as listed in application materials).
- Registry listed in application metadata: Neustar.
- Current status (as indicated in the source): Proposed (brand gTLD).
Usage and Audience
- Primary users envisioned:
- Prudential Financial's worldwide employees and internal business operations groups.
- External customers and consumers interacting with Prudential's services online.
- Relevant industries associated with the applicant include insurance, investments, retirement, annuities, and employee benefits.
Registration Rules
- The applicant intends .pru to be operated as a closed/branded TLD.
- Registrations are intended to be owned and controlled by Prudential; public/open registration is not the stated purpose.
SEO and Brand Impact
- The stated goals for operating a closed brand TLD include:
- Enhanced security and data privacy for company web and email communications.
- Stronger brand recognition and protection by ensuring associated URLs and email addresses are clearly owned and controlled by Prudential.
- Improved trust, reliability, and clearer identification of official Prudential resources for internal and external audiences.
Operator
Prudential Financial, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: PRU
organisation: Prudential Financial, Inc.
address: 751 Broad Street
address: Newark NJ 07102
address: United States of America (the)
contact: administrative
name: Adam Kaye
organisation: Prudential Financial
address: 213 Washington St
address: Newark NJ 07102
address: United States of America (the)
phone: +1 973 716 6632
e-mail: inet-admin@prudential.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.PRU 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.PRU 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.PRU 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.PRU 156.154.144.141 2610:a1:1071:0:0:0:0:8d
nserver: NS2.DNS.NIC.PRU 156.154.145.141 2610:a1:1072:0:0:0:0:8d
nserver: NS3.DNS.NIC.PRU 156.154.159.141 2610:a1:1073:0:0:0:0:8d
ds-rdata: 54559 8 2 e38aaf4292647d64678f4e3819b5658570e058abbf7f60bae7a57c5369adcf73
whois:
status: ACTIVE
remarks: Registration information: https://www.prudential.com
created: 2016-07-14
changed: 2024-05-11
source: IANA
