.prudential

Overview

• .prudential is a proposed branded generic top-level domain (gTLD) applied for under ICANN's New gTLD Program.
• The string represents Prudential Financial, Inc. and is intended as a closed, company-controlled namespace for the brand.

History

• Applicant: Prudential Financial, Inc.
• Program: Applied for in ICANN's New gTLD Program (Reveal Day: 13 June 2012).
• Registry/Manager listed: Neustar.
• Status (as recorded in source): Proposed/brand gTLD.

Usage and Audience

• Intended users: Prudential Financial, its worldwide employees, business operations groups, and interactions with external customers and consumers.
• Industries associated: insurance, investments, retirement, annuities, and employee benefits.
• Purpose: to provide a recognizable, company-controlled namespace for URLs and email addresses used by the organization.

Registration Rules

• Designed as a closed/branded TLD: registrations are intended to be controlled by Prudential and used for the company's own websites, email, and internal/external communications.
• The applicant framed the closed model as a means to ensure associated URLs and email addresses are recognized as owned and controlled by the company, and to provide secure and reliable identifiers.

SEO and Brand Impact

• Key intended benefits cited by the applicant:
  • Enhanced security and data privacy for company communications.
  • Improved brand protection and recognition through a controlled namespace.
  • Stronger trust signals for customers by clearly associating domains and email with the Prudential brand.
  • Support for internal and external interactions by providing officially managed, branded Internet identifiers.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       PRUDENTIAL

organisation: Prudential Financial, Inc.
address:      751 Broad Street
address:      Newark NJ 07102
address:      United States of America (the)

contact:      administrative
name:         Adam Kaye
organisation: Prudential Financial
address:      213 Washington St
address:      Newark NJ 07102
address:      United States of America (the)
phone:        +1 973 716 6632
e-mail:       inet-admin@prudential.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.PRUDENTIAL 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.PRUDENTIAL 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.PRUDENTIAL 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.PRUDENTIAL 156.154.144.142 2610:a1:1071:0:0:0:0:8e
nserver:      NS2.DNS.NIC.PRUDENTIAL 156.154.145.142 2610:a1:1072:0:0:0:0:8e
nserver:      NS3.DNS.NIC.PRUDENTIAL 156.154.159.142 2610:a1:1073:0:0:0:0:8e
ds-rdata:     3886 8 2 09ed8ddd91ad3b14c9a4ea598b9a0a94e8d3f7fd1efc789f92002ad74372fdf8

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.prudential.com

created:      2016-07-14
changed:      2024-05-11
source:       IANA