Generic top-level domainsDNSSEC
Overview
.realtor is a generic top-level domain (gTLD) intended for real estate professionals who use the REALTOR® mark. The TLD is operated under license from the National Association of REALTORS® (NAR) and managed by Real Estate Domains LLC (RED). It is aimed at creating a trusted namespace for realty-related websites and services.
History
- Introduced in 2014.
- Delegated to the DNS root zone on 30 July 2014.
- The registry is operated by Real Estate Domains LLC (also referred to as RED / Second Generation Ltd. in application materials).
- The sole registrar for .realtor domains is Real Estate Domains LLC.
- DNSSEC is enabled for the zone.
- Reported registered domains: 88,477 (data recorded on December 7, 2014).
Usage and Audience
- Intended audience:
- Real estate brokers and other professionals who are members of the National Association of REALTORS® (NAR) or the Canadian Real Estate Association (CREA).
- NAR affiliates, licensees, contracted parties and other parties authorized by NAR.
- Common use:
- Realty-related websites that wish to signal affiliation with the REALTOR® mark and associated standards of professionalism.
- Registry website: https://www.get.realtor/
Registration Rules
- Eligibility and restrictions:
- Registrations are limited to NAR members, CREA members, NAR affiliates, NAR licensees and parties in contractual relationship with NAR regarding use of the REALTOR® mark, as determined by NAR.
- NAR, as steward of the REALTOR® mark, controls who may register and how domains may be used.
- If a registrant's membership or authorized relationship with NAR/CREA lapses, the affected domain registration may be withdrawn.
- Structure:
- Registrations occur at the second level (example: name.realtor).
- Operational policies:
- NAR may impose additional initial restrictions or policies during launch and may periodically review or modify those restrictions at its discretion.
SEO and Brand Impact
- Brand stewardship and trust:
- NAR positions .realtor as a branded, trust-focused namespace tied to the REALTOR® collective membership mark; the mark is registered with the U.S. Patent and Trademark Office and in multiple other jurisdictions.
- The restricted-registration model is intended to signal verified affiliation and professional standards, which NAR argues will promote consumer trust and choice.
- Positioning:
- Because registrations are limited and controlled by NAR, .realtor domains are intended to serve as a vetted, industry-specific alternative to general gTLDs for real estate professionals.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: REALTOR organisation: Real Estate Domains LLC address: 3029 Prospect Ave. address: Cleveland OH 44115 address: United States of America (the) contact: administrative name: F. Matthew Embrescia organisation: Real Estate Domains LLC address: 3029 Prospect Ave. address: Cleveland OH 44115 address: United States of America (the) phone: 216-361-1000 fax-no: 216-426-1400 e-mail: admin@get.realtor contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.REALTOR 213.248.219.122 2a01:618:403:0:0:0:0:122 nserver: DNS2.NIC.REALTOR 103.49.83.122 2401:fd80:403:0:0:0:0:122 nserver: DNS3.NIC.REALTOR 213.248.223.122 2a01:618:407:0:0:0:0:122 nserver: DNS4.NIC.REALTOR 2401:fd80:407:0:0:0:0:122 43.230.51.122 nserver: DNSA.NIC.REALTOR 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.REALTOR 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.REALTOR 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.REALTOR 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 15827 8 2 577657bd827b1e23edd28113992899460b5e0dd5138d49e6978740d303f41059 whois: status: ACTIVE remarks: Registration information: https://www.get.realtor created: 2014-07-24 changed: 2025-01-30 source: IANA