.redstone

Overview

.redstone is a brand generic top-level domain (gTLD) applied for and operated by Redstone Haute Couture Co., Ltd. The TLD was created to protect and promote the "Redstone" trademark and to provide a dedicated online namespace for Redstone and its portfolio of brands, particularly in the luxury fashion and retail sectors.

History

• Applied for as part of ICANN's New gTLD Program (application revealed 13 June 2012).
• Delegated to the DNS Root Zone on 28 March 2015.
• Registry services listed as provided by Afilias; the TLD is classified as a brand gTLD and managed by Redstone Haute Couture Co., Ltd.

Usage and Audience

• Intended primary users:
  • Redstone Haute Couture Co., Ltd. and its authorized subsidiaries and brands.
  • Luxury fashion and high-end retail activities associated with the Redstone group.
• Business context described by the applicant:
  • Use of .redstone is meant to deliver a best-in-class online experience and to be a vehicle for digital branding for Redstone’s luxury retailing and marketing activities in China and internationally.
  • Example second-level names provided in the application: "GIADA.redstone" and "2012fashion.redstone".
• Company background noted in the application: Redstone was established in October 2002, operates boutiques and franchised brands in China, and reported turnover of ~448 million RMB and over 400 employees as of end of 2011.

Registration Rules

• Allocation model described in the application:
  • A conservative, limited allocation approach: second-level registrations intended for a limited set of existing and future Redstone-owned and authorized brands or generic key terms related to luxury/high-end fashion.
  • The applicant indicated Redstone would be the sole registrant of the TLD and would restrict registrations to meet trademark protection goals and reduce operational risks.
  • The approach was described as subject to review and potential change after an operational period (applicant noted likely review after the first three years) and through consultative processes.

SEO and Brand Impact

• Purpose and positioning:
  • .redstone is explicitly positioned as a brand-protecting and brand-promoting namespace to reinforce Redstone’s trademark and corporate vision in the luxury fashion market.
  • The applicant framed the TLD as a means to pioneer digital branding and to provide a trusted, company-controlled online presence for its brands.

Notable Cases or Examples

• Example second-level domains cited in the application:
  • GIADA.redstone
  • 2012fashion.redstone
• Trademark registrations cited by the applicant for the REDSTONE mark in China: 6008275, 7733647, 6008274, 6008273, 6814225, 8437261.

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domain:       REDSTONE

whois:        

status:       FORMER
remarks:      Registration information: 

created:      2015-03-06
changed:      2025-08-26
source:       IANA