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    • .reise

    Generic top-level domainsIDNDNSSEC

    Overview

    .reise is a generic top-level domain (gTLD) whose string means "journey" or "trip" in German. It was created under ICANN's New gTLD Program to serve the German-speaking travel and tourism community, offering concise, travel-related domain names intended to help consumers find travel information and services online.

    History

    • Applicant: dotreise GmbH submitted the successful application for the .reise string in the New gTLD Program.
    • Registry Agreement: dotreise GmbH received a registry agreement signed by ICANN on 13 March 2014.
    • Delegation: .reise was delegated to the DNS Root Zone on 22 May 2014.
    • Ownership change: In March 2015 dotreise GmbH sold the live TLD in a private auction; Donuts won the auction and became the registry operator for .reise.
    • Related strings: The similar string .reisen is also managed by Donuts.
    • Public Interest Commitments (PIC): The applicant submitted PICs reinforcing restrictive registration policies for the TLD.
    • GAC Early Warning: Germany, Austria and Switzerland issued a joint GAC Early Warning recommending that .reise (and .reisen) be considered together and restricted to entities legitimately involved in the tourism industry.

    Usage and Audience

    • Intended audience: German-speaking travel and tourism industry and their customers.

    • Typical users include:

      • Tour operators and travel agencies
      • Transport companies
      • Hospitality businesses (hotels, accommodations)
      • Outgoing and incoming agencies
      • Destination marketing organizations and destinations
      • Booking software companies and information portals
      • Reference book publishers related to travel
      • Governmental agencies, associations, educational institutions and other service providers in the tourism sector

    • Purpose: To provide intuitive, trustworthy addresses for travel information, improve representation of destinations online, and foster identity and interaction within the travel community.

    Registration Rules

    • Registration is restricted: According to the applicant's eligibility policies, registrations are limited to members of the travel industry and related categories (see Usage and Audience for listed categories).
    • Policy emphasis: The applicant's PICs and application materials emphasize restrictive registration policies to ensure .reise domain names are used by legitimate tourism-related entities.

    SEO and Brand Impact

    • Trust and relevance: The applicant positioned .reise as a keyword-rich, industry-specific TLD aimed at improving consumer trust, content quality, and relevance for travel-related searches in German-language contexts.
    • Branding: Short, industry-specific domain names under .reise were promoted as a way to create distinctive identities for tourism organizations and destinations.

    Notable Cases or Examples

    • Delegation (22 May 2014): Completion of the successful application process when .reise was added to the Root Zone.
    • Registry acquisition (March 2015): dotreise GmbH sold the live TLD; Donuts won the private auction and became the registry operator.
    • Related string: .reisen is a similar travel-focused gTLD and is managed by Donuts as well.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       REISE

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.REISE 2a01:8840:1e:0:0:0:0:63 65.22.28.63
nserver:      V0N1.NIC.REISE 2a01:8840:1f:0:0:0:0:63 65.22.29.63
nserver:      V0N2.NIC.REISE 2a01:8840:20:0:0:0:0:63 65.22.30.63
nserver:      V0N3.NIC.REISE 161.232.14.63 2a01:8840:f8:0:0:0:0:63
nserver:      V2N0.NIC.REISE 2a01:8840:21:0:0:0:0:63 65.22.31.63
nserver:      V2N1.NIC.REISE 161.232.15.63 2a01:8840:f9:0:0:0:0:63
ds-rdata:     25897 8 2 4d05b8cdd95e0502923689dfeb01db93185455e252acab2556af477baaf4865d

whois:        whois.nic.reise

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-05-15
changed:      2023-09-13
source:       IANA

    Registrars