Overview
- .reliance is a brand gTLD applied for under ICANN's New gTLD Program.
- Applicant: Reliance Industries Limited (RIL).
- Registry listed in application materials: Afilias.
- Intended purpose: represent the Reliance corporate brand and provide easier access to the company's web properties.
History
- Revealed as an applied-for string on Reveal Day, 13 June 2012.
- Application priority number: 1587 (Reliance Industries Limited).
- Status in source material: Proposed (brand gTLD).
- Application materials summarize Reliance as a large Indian private-sector enterprise (annual revenues in excess of US$58 billion for 2010–2011) with Fortune Global 500 rankings cited in the 2011 list.
Usage and Audience
- Primary intended users: Reliance Industries Limited and its group businesses, departments and corporate web properties.
- Planned deployment described in the application:
- Move corporate sites under the related .RIL gTLD (also applied for).
- Create mirror second-level domains under .reliance that redirect incoming traffic to the corresponding .RIL domains.
- Industries represented within the Reliance group (as listed in the application): Exploration & Production, Refining & Marketing, Petrochemicals, Organized Retail, Telecom and Financial Services.
- The applicant notes existing online holdings: ownership of "ril.com" and over 1,100 domain names used to protect the brand, plus an active legal team to track IP infringements.
SEO and Brand Impact
- The applicant frames .reliance as part of a corporate branding strategy intended to:
- Protect the Reliance brand online.
- Make it easier for users to find and reach Reliance offerings on the Internet.
- Centralize corporate web presence (via .RIL and mirrored .reliance SLDs) and manage incoming traffic through redirects.
Notable Cases or Examples
- The application explicitly describes pairing .reliance with .RIL (also applied for) so that .reliance acts as a pseudo-placeholder redirecting to mirror second-level domains under .RIL.
- No delegation or operational deployment details are provided in the source material (status noted as Proposed).
Operator
Reliance Industries Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: RELIANCE
organisation: Reliance Industries Limited
address: Building 2A, 1st floor, CA - 13
address: Reliance Corporate Park, Thane Belapur Road
address: Navi Mumbai Maharashtra 400701
address: India
contact: administrative
name: Saket Gadkari
organisation: Reliance Industries Limited
address: Building 2A, 1st floor, CA - 13
address: Reliance Corporate Park, Thane Belapur Road
address: Navi Mumbai Maharashtra 400701
address: India
phone: +91.9967009933
e-mail: saket.gadkari@ril.com
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias Limited
address: c/o Donuts Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@donuts.email
nserver: A0.NIC.RELIANCE 2a01:8840:6a:0:0:0:0:25 65.22.108.25
nserver: A2.NIC.RELIANCE 2a01:8840:6d:0:0:0:0:25 65.22.111.25
nserver: B0.NIC.RELIANCE 2a01:8840:6b:0:0:0:0:25 65.22.109.25
nserver: C0.NIC.RELIANCE 2a01:8840:6c:0:0:0:0:25 65.22.110.25
ds-rdata: 19927 8 2 db9d2dcf05506fcb1f593ce8f9b5a0155e68706cb9bdfe7a945074312bc8f896
whois: whois.nic.reliance
status: ACTIVE
remarks: Registration information: http://www.ril.com
created: 2016-08-11
changed: 2023-08-28
source: IANA
