About .reliance domain
.reliance is a brand gTLD (generic Top-Level Domain) operated by Reliance Industries Limited, with Afilias listed as the registry services provider. It was proposed as part of ICANN's New gTLD Program, with the application submitted in 2012. The extension was intended exclusively for the internal corporate branding and online presence of the applicant company.
Who can register .reliance domain
Registration for the .reliance domain is restricted solely to Reliance Industries Limited, the applicant and brand owner. It is not available for public or third-party registration. The registry's stated purpose is for internal use to house corporate websites and redirect traffic to its related .ril domain.
How to register .reliance domain
.reliance is a brand TLD allocated only to the applicant organization and is not issued through commercial registrars. The domain was acquired through ICANN's application process for new gTLDs, which involved a detailed evaluation of the applicant's technical, operational, and financial capabilities. Allocation is determined solely by the registry operator for its own use, with no public registration or delegation process.
Typical uses of .reliance domain
The .reliance domain extension is used exclusively by Reliance Industries Limited for its corporate online presence. It functions as part of an internal branding strategy, with domains under .reliance acting as redirects to primary sites under the .ril TLD. This setup is designed to streamline access to the company's various business units and protect its brand identity online, leveraging the trusted association with the Reliance name in India and globally.
Tips for registering .reliance domain
- This TLD is a closed brand registry, meaning domain names are not available for purchase or registration by the general public.
- All domains under .reliance are owned and controlled by the registry operator, Reliance Industries Limited.
- The TLD's primary function is to redirect web traffic to corresponding domains under the operator's .ril gTLD.