.rent

Overview

.rent is a generic top-level domain (gTLD) operated by XYZ.COM LLC. It was created as a keyword-specific extension to serve real estate and rental markets and to act as a short, clear call to action for rental-related services and listings.

History

• Operator: XYZ.COM LLC (also operates .xyz, .college, .security, .protection, .theatre, .cars, .car, .auto, and .storage).
• Delegation: .rent was delegated to the DNS Root Zone on August 3, 2015.
• Availability: Entered general availability on September 24, 2015.
• Adoption metric: As of August 8, 2016, .rent domains had been registered in 80 countries.

Usage and Audience

• Primary audience:
  • Real estate professionals, property managers and landlords.
  • Rental-service companies (equipment, vehicles, boats, furniture, event services, etc.).
  • Startups and apps focused on rental marketplaces and related services.
• Use cases:
  • Marketing properties and property-management services.
  • Promoting rental offerings for items such as cars, electronics, apparel, boats, office space, travel and hospitality.
  • Creating short, memorable call-to-action domains distinct from a company's main site.
• Global reach:
  • Offered in over 200 languages and adopted across 80 countries.

SEO and Brand Impact

• Brand positioning:
  • Marketed as an industry-specific namespace that communicates intent (to rent) directly in the domain name.
  • Designed to act as a simple, short call to action that can reinforce marketing and improve recall.
• Promotion & visibility:
  • Official site (www.Go.rent) highlights end users and promotes premium names.
  • Social media channels are used to showcase end-user sites and share real estate industry news.

Notable Cases or Examples

• Property and property-management examples:
  • AVA.rent (AVA Realty)
  • Properties.rent (Florida Property Management, Inc.)
  • BaliVilla.rent (Gita Segara Vacation Home)
• Rental-service examples:
  • LaserTag.rent
  • Photobooth.rent
  • ScooterBarcelona.rent
  • Wrench4.rent
  • NeedADumpster.rent
• Startups and apps:
  • Sublet.rent
  • Guaranteed.rent
  • Patch.rent
  • Tidy.rent
• Premium short/general domains:
  • GPS.rent, QPS.rent, SAN.rent, AFI.rent, BCN.rent, Event.rent, Car2.rent, Sound.rent
• Global examples:
  • HaraJuku.rent (Japan)
  • Tomsk.rent (Russia)
  • Ibizaboat.rent (Spain)

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       RENT

organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)

contact:      administrative
name:         General Counsel
organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)
phone:        +1.7027632191
e-mail:       hello@xyz.com

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.RENT 194.169.218.63 2001:67c:13cc:0:0:0:1:63
nserver:      B.NIC.RENT 185.24.64.63 2a04:2b00:13cc:0:0:0:1:63
nserver:      C.NIC.RENT 212.18.248.63 2a04:2b00:13ee:0:0:0:0:63
nserver:      D.NIC.RENT 212.18.249.63 2a04:2b00:13ff:0:0:0:0:63
ds-rdata:     56632 8 2 d49a86cdf8411ab763fc46430370a6432392b06e1a6c7f6ababad8e1e85b558b
ds-rdata:     51469 8 2 9615fe0f4a0124abdc48d14952ceff48db6685cf6ad3a2a9307ad43642932e72

whois:        whois.nic.rent

status:       ACTIVE
remarks:      Registration information: https://nic.rent/

created:      2015-04-02
changed:      2025-08-12
source:       IANA