Overview
- .reviews is a generic top-level domain (gTLD) created through ICANN's New gTLD Program.
- It is intended to support websites related to reviews and consumer feedback and is categorized under commerce-oriented gTLDs.
- The registry operator listed for .reviews is Rightside (United TLD Holdco, Ltd.), a Demand Media subsidiary.
History
- The original applicant for .reviews was Donuts (Extra Cover, LLC).
- Donuts assigned the rights to .reviews to Rightside (United TLD Holdco, Ltd.) — a transfer announced in January 2014.
- A Registry Agreement was signed on 13 September 2013 after passing Initial Evaluation.
- .reviews was delegated to the DNS Root Zone on 11 February 2014, completing the successful application and delegation process.
Usage and Audience
- The TLD was proposed as a space to provide "greater expression on the Internet," aimed at review-related and commerce uses.
- It is positioned as an open gTLD suitable for sites and services offering reviews, ratings, and consumer feedback.
Registration Rules
- The application and registry strategy described .reviews as an open TLD without pre-registration policies.
- The registry indicated it would not use pre-registration verification, stating such verification could deny legitimate registrants access.
- The operator committed to adhering to ICANN registration policies and planned clearly defined remediation and takedown procedures to control abuse.
- A Registry Agreement with ICANN governs .reviews (signed 13 September 2013, later assigned to Rightside).
SEO and Brand Impact
- The registry positioned .reviews as a commerce-oriented, expressive namespace for review content.
- The operator emphasized user and rights protections and abuse controls as part of brand and trust management for the TLD.
Operator
Dog Beach, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: REVIEWS
organisation: Dog Beach, LLC
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.REVIEWS 2a01:8840:22:0:0:0:0:12 65.22.32.12
nserver: V0N1.NIC.REVIEWS 2a01:8840:23:0:0:0:0:12 65.22.33.12
nserver: V0N2.NIC.REVIEWS 2a01:8840:24:0:0:0:0:12 65.22.34.12
nserver: V0N3.NIC.REVIEWS 161.232.16.12 2a01:8840:fa:0:0:0:0:12
nserver: V2N0.NIC.REVIEWS 2a01:8840:25:0:0:0:0:12 65.22.35.12
nserver: V2N1.NIC.REVIEWS 161.232.17.12 2a01:8840:fb:0:0:0:0:12
ds-rdata: 38191 8 2 5dafa6aa4e5bb71394ff2f91b4423ef5a1c7ba598e359f7afcc8df8c6f68957c
whois:
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-02-06
changed: 2025-10-07
source: IANA
Registrars
