.rexroth

Overview

• .rexroth is a Brand gTLD created under ICANN's New gTLD Program.
• It is a restricted, brand-controlled top-level domain operated for Bosch Rexroth AG to provide an authoritative internet space that promotes brand authenticity, trust, and convenience for users seeking information, services, and resources related to Rexroth's drive and control technologies.

History

• Applicant: Bosch Rexroth AG.
• The application initially failed Initial Evaluation (IE) due to missing financial statements, then requested and passed Extended Evaluation in December 2013.
• The .rexroth string was delegated to the DNS Root Zone on 24 December 2015.
• Registry provider listed: Verisign.

Usage and Audience

• Intended audience: customers, partners and prospects seeking official information, services and resources related to Bosch Rexroth's drive and control technology offerings.
• Use cases stated in the application:
  • Provide an authoritative online space assuring brand authenticity.
  • Host information, services and resources relevant to Rexroth's specialist driving and control technology services.
  • Second- and third-level domains may be used for sales and marketing purposes.
• Industries and markets referenced by the applicant include (among others): Construction Machinery, Automotive, Engines, Semiconductor and Electronics, On-Highway and Commercial Vehicles, Assembly and Handling, Dredging, Oil and Gas Drilling (land based), Mining, Woodworking, Stage Technology, Packaging and Processing, Marine and Industrial Manufacturing Equipment.

Registration Rules

• .rexroth is described as a restricted registry controlled by Bosch Rexroth AG.
• Bosch Rexroth AG can create and control the domain spaces within .rexroth to protect brand identity and authenticity.

SEO and Brand Impact

• The stated mission of .rexroth is to increase user trust and confidence by assuring brand authenticity through a controlled, authoritative namespace.
• As a brand gTLD, its primary value is brand positioning, trust signaling and centralized control of official branded content rather than broad open registration.

Notable Cases or Examples

• .rexroth is a Brand TLD specifically operated for Bosch Rexroth AG; its delegation on 24 December 2015 is the key milestone noted in the source material.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       REXROTH

organisation: Robert Bosch GMBH
address:      Robert-Bosch-Platz 1
address:      Gerlingen-Schillerhöhe 70839
address:      Germany

contact:      administrative
name:         eMarketing
organisation: Bosch Rexroth AG
address:      Maria-Theresien-Str. 23
address:      Lohr a.Main 97816
address:      Germany
phone:        +49 9352 180
fax-no:       +49 9352 18 1385
e-mail:       ngtld-rexroth@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.REXROTH 2a01:8840:6e:0:0:0:0:65 65.22.112.65
nserver:      A2.NIC.REXROTH 2a01:8840:71:0:0:0:0:65 65.22.115.65
nserver:      B0.NIC.REXROTH 2a01:8840:6f:0:0:0:0:65 65.22.113.65
nserver:      C0.NIC.REXROTH 2a01:8840:70:0:0:0:0:65 65.22.114.65
ds-rdata:     13240 8 2 3fdb1d716cc4d502c89094eb8b0f44056e6bdebefdfdba79632c5dc606238e70

whois:        whois.nic.rexroth

status:       ACTIVE
remarks:      Registration information: 

created:      2015-12-17
changed:      2023-08-11
source:       IANA