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    • .rich

    Generic top-level domainsIDNDNSSEC

    Overview

    • .rich is an active generic top-level domain (gTLD) proposed under ICANN's New gTLD Program.
    • The string is intended to serve wealthy individuals ("the Rich") and luxury goods and high-end service providers, providing a dedicated namespace for affluent lifestyles and related services.

    History

    • The .rich application was submitted as part of ICANN's New gTLD Program and operated by I-REGISTRY Ltd.
    • A Registry Agreement with ICANN was signed for .rich on November 21, 2013, following Initial Evaluation.
    • The .rich gTLD was delegated to the DNS Root Zone on January 18, 2014.

    Usage and Audience

    • Target audience:
      • Wealthy individuals (the applicant defined "Rich" as persons with annual return or assets of or above US$1 million).
      • Luxury retailers and providers of high-end goods and services seeking to reach affluent customers.
    • The applicant cited statistics (World Wealth Report, Capgemini, 2011) estimating about 11 million individuals meeting the stated criteria worldwide.

    Registration Rules

    • .rich was proposed to operate under an unrestricted registration model: no eligibility criteria or registration restrictions are imposed on prospective registrants.
    • Use of privacy and/or proxy registration services is permitted.
    • The registry operator indicated that portions of registration proceeds would be donated to charitable causes and that registrants are expected to participate in allocation of those proceeds.

    SEO and Brand Impact

    • Brand positioning: .rich is positioned as a luxury/lifestyle namespace to provide a distinct digital identity for affluent individuals and luxury service providers.
    • The TLD's focus on wealth, exclusivity, luxury services, and charitable giving aims to convey quality and reliability in communications between affluent users and service providers.

    Operator

    iRegistry GmbH

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       RICH

organisation: iRegistry GmbH
address:      Friedrichstr. 171
address:      Berlin 10117
address:      Germany

contact:      administrative
name:         General Manager
organisation: iRegistry GmbH
address:      Friedrichstr. 171
address:      Berlin 10117
address:      Germany
phone:        +49 180 5522744
fax-no:       +49 180 5522944
e-mail:       registry-rich@i-registry.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.RICH 2a01:8840:86:0:0:0:0:17 65.22.136.17
nserver:      A2.NIC.RICH 2a01:8840:89:0:0:0:0:17 65.22.139.17
nserver:      B0.NIC.RICH 2a01:8840:87:0:0:0:0:17 65.22.137.17
nserver:      C0.NIC.RICH 2a01:8840:88:0:0:0:0:17 65.22.138.17
ds-rdata:     12391 8 2 aa344ed8e0615ff242ec66edea4160269d0ec1d36437965a8d1d1aba6a4d97d8

whois:        whois.nic.rich

status:       ACTIVE
remarks:      Registration information: http://www.i-registry.com

created:      2014-01-16
changed:      2025-06-23
source:       IANA

    Registrars