Overview
- .rodeo is a generic top-level domain (gTLD) created for the rodeo community.
- Intended to signal association with rodeos, the sport and related events, products and services.
- Classified as an open gTLD (application round 2012) and assigned PIC 1399 in the applicant record.
History
- Applicant and initial proponent: Top Level Domain Holdings Ltd. (TLDH) submitted the application as part of the 2012 new gTLD round.
- Registry listed in the ICANNWiki infobox: Minds + Machines.
- Registry Agreement: TLDH received a signed Registry Agreement with ICANN on 19 December 2013.
- Delegation: .rodeo was delegated into the DNS Root Zone on 31 March 2014, completing its successful application.
Usage and Audience
- Target audience includes rodeo host cities, rodeo associations, competitors, trainers, instructors, horse and livestock breeders, suppliers, facility managers, bloggers and rodeo enthusiasts.
- Marketed to registrants who want to associate their names, products or services with rodeos or to reach rodeo-interested audiences in an identifiable way.
Registration Rules
- .rodeo is an open gTLD; registration is intended to be available to the general public with emphasis on rodeo-related registrants.
- The registry emphasizes protection of third-party rights and prevention of abusive uses through:
- a Naming Policy,
- an Acceptable Use Policy,
- an Abuse Prevention program and Complaint Resolution Service,
- compliance with ICANN-mandated rights protection mechanisms such as the UDRP.
- Specific technical details (allowed characters, minimum/maximum registration periods) are not detailed in the provided source.
SEO and Brand Impact
- The registry positions .rodeo as a brand-strengthening extension that creates a clear association with rodeos and related communities.
- The applicant statement stresses both support for free speech and active enforcement of acceptable-use and abuse-prevention policies to protect the TLD's reputation.
- Marketing emphasis on association with the sport suggests .rodeo may help signal niche relevance and community affiliation for sites aimed at rodeo audiences.
Operator
Registry Services, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: RODEO
organisation: Registry Services, LLC
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
contact: administrative
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480-505-8800
fax-no: +1 480-624-2546
e-mail: iana@registry.godaddy
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480-505-8800
fax-no: +1 480-624-2546
e-mail: iana@registry.godaddy
nserver: A.NIC.RODEO 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver: B.NIC.RODEO 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver: C.NIC.RODEO 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver: X.NIC.RODEO 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.RODEO 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.RODEO 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 16639 8 2 75b8726a0f8b07d958ff6e8ef2eb31ad19650920865eba6382171422b3bfcdc0
whois: whois.nic.rodeo
status: ACTIVE
remarks: Registration information: http://nic.rodeo/
created: 2014-02-28
changed: 2024-04-17
source: IANA
Registrars