.rodeo

Overview

• .rodeo is a generic top-level domain (gTLD) created for the rodeo community.
• Intended to signal association with rodeos, the sport and related events, products and services.
• Classified as an open gTLD (application round 2012) and assigned PIC 1399 in the applicant record.

History

• Applicant and initial proponent: Top Level Domain Holdings Ltd. (TLDH) submitted the application as part of the 2012 new gTLD round.
• Registry listed in the ICANNWiki infobox: Minds + Machines.
• Registry Agreement: TLDH received a signed Registry Agreement with ICANN on 19 December 2013.
• Delegation: .rodeo was delegated into the DNS Root Zone on 31 March 2014, completing its successful application.

Usage and Audience

• Target audience includes rodeo host cities, rodeo associations, competitors, trainers, instructors, horse and livestock breeders, suppliers, facility managers, bloggers and rodeo enthusiasts.
• Marketed to registrants who want to associate their names, products or services with rodeos or to reach rodeo-interested audiences in an identifiable way.

Registration Rules

• .rodeo is an open gTLD; registration is intended to be available to the general public with emphasis on rodeo-related registrants.
• The registry emphasizes protection of third-party rights and prevention of abusive uses through:
  • a Naming Policy,
  • an Acceptable Use Policy,
  • an Abuse Prevention program and Complaint Resolution Service,
  • compliance with ICANN-mandated rights protection mechanisms such as the UDRP.
• Specific technical details (allowed characters, minimum/maximum registration periods) are not detailed in the provided source.

SEO and Brand Impact

• The registry positions .rodeo as a brand-strengthening extension that creates a clear association with rodeos and related communities.
• The applicant statement stresses both support for free speech and active enforcement of acceptable-use and abuse-prevention policies to protect the TLD's reputation.
• Marketing emphasis on association with the sport suggests .rodeo may help signal niche relevance and community affiliation for sites aimed at rodeo audiences.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       RODEO

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.RODEO 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.RODEO 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.RODEO 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.RODEO 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.RODEO 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.RODEO 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     16639 8 2 75b8726a0f8b07d958ff6e8ef2eb31ad19650920865eba6382171422b3bfcdc0

whois:        whois.nic.rodeo

status:       ACTIVE
remarks:      Registration information: http://nic.rodeo/

created:      2014-02-28
changed:      2024-04-17
source:       IANA