Overview
- .saarland (dotSAARLAND) is an ICANN-approved generic top-level domain (gTLD) in the geographic category (GeoTLD) intended for the German federal state of Saarland.
- The TLD provides a regional Internet namespace for people, organizations and businesses connected with Saarland while remaining open to any natural person or legal entity.
History
- The application for .saarland was submitted and operated by dotSaarland GmbH, a company founded to apply for and run the TLD. The non-profit dotSaarland Association (dotSaarland e.V.), founded in 2009 and based in St. Ingbert, supports the registry and includes the Federal State of Saarland (represented by the Ministry of Economy) as a founding member.
- Key milestones:
- Registry Agreement with ICANN signed: 12 December 2013.
- Delegated to the DNS Root Zone: 02 April 2014.
- Registration launch phases began: 17 July 2014.
- General availability / TLD online: 30 October 2014.
- Technical backend: KSregistry GmbH (a subsidiary of Key-Systems GmbH) provides registry backend services for .saarland.
- Leadership: Alexander Siffrin is listed as CEO of dotSaarland GmbH.
Usage and Audience
- Target audience:
- Residents, businesses, organizations and institutions in the Saarland region.
- Entities and individuals who want to promote Saarland-related cultural, economic or tourism content.
- While regionally focused, registrations are open to anyone (no geographic restriction on registrants).
- Intended uses:
- Serve as a regional identifier and common Internet address for the Saarland community.
- Promote local businesses, services, research institutes, tourism and cultural sites.
- Support marketing and regional branding initiatives such as the "Umbrella Brand Saarland" campaign.
Registration Rules
- Eligibility:
- .saarland domain names can be registered by anyone (natural persons and entities) — the TLD is open and unrestricted in eligibility.
- Launch and allocation mechanisms:
- The launch used phased allocation: Sunrise, Founders Program, Landrush (until 22 October 2014) and General Availability (from 30 October 2014).
- A Founders Program allowed applicants to register premium names by presenting a binding concept for domain use.
- Reserved and blocked names:
- A number of domain names were reserved for exclusive use by the state government and local divisions.
- The registry planned to blacklist domain names with high potential for illegal use or abuse and to reserve some names for exclusive registry use.
SEO and Brand Impact
- Regional branding:
- .saarland is positioned to strengthen Saarland's online identity, making it easier to target and discover regional content.
- The TLD was presented as a tool to support local marketing initiatives (e.g., the "Umbrella Brand Saarland") and to help attract talent and business attention to the region.
- Business and discoverability:
- The TLD aims to help local businesses and organizations obtain short, relevant second-level names that may be unavailable in larger TLDs, improving memorability and regional relevance.
- Trust and positioning:
- By associating sites clearly with the Saarland region and involving regional stakeholders (association and state government), .saarland is positioned as a community-focused namespace for regional content and services.
Operator
dotSaarland GmbH
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SAARLAND
organisation: dotSaarland GmbH
address: Im Oberen Werk 1
address: St. Ingbert 66386
address: Germany
contact: administrative
name: Registry Service
organisation: dotSaarland GmbH
address: Im Oberen Werk 1
address: St. Ingbert 66386
address: Germany
phone: +49 6894 9396 250
fax-no: +49 6894 93 96 251
e-mail: info@nic.saarland
contact: technical
name: CTO
organisation: CentralNic
address: Saddlers House, 4th Floor
address: 44 Gutter Lane
address: London EC2V 6BR
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 20 33 88 0600
fax-no: +44 20 33 88 0601
e-mail: tld.ops@centralnic.com
nserver: A.NIC.SAARLAND 194.169.218.97 2001:67c:13cc:0:0:0:1:97
nserver: B.NIC.SAARLAND 185.24.64.97 2a04:2b00:13cc:0:0:0:1:97
nserver: C.NIC.SAARLAND 212.18.248.97 2a04:2b00:13ee:0:0:0:0:97
nserver: D.NIC.SAARLAND 212.18.249.97 2a04:2b00:13ff:0:0:0:0:97
ds-rdata: 46559 8 2 ad4f2ac407e370565df690b65cc4db568a2f4396403fab61d2dcf21cf7d2d823
ds-rdata: 48752 8 2 4ca46968a784b92804d8b08d61ffa40a44c037863c90d8318faa32dd7d6f6a24
whois: whois.nic.saarland
status: ACTIVE
remarks: Registration information: http://www.nic-saarland.de
created: 2014-03-20
changed: 2023-09-08
source: IANA
Registrars