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    • .safe

    Generic top-level domainsIDNDNSSEC

    Overview

    • .safe is a generic top-level domain (gTLD) applied for and controlled by Amazon.
    • Intended meaning/use: a dedicated platform for "stable and secure online communication and interaction," according to Amazon's application.
    • Registry operator listed: Neustar (as registry service provider in ICANNWiki data).

    History

    • .safe was applied for by Amazon as part of ICANN's New gTLD Program.
    • Amazon was the sole applicant for the string.
    • The .safe gTLD was delegated to the DNS root zone on 05 December 2015.
    • Application priority noted as 1331 for Amazon (per ICANNWiki entry).

    Usage and Audience

    • Target audience: organizations and services seeking a platform positioned around security and stability, per Amazon's stated goals.
    • Amazon positioned .safe as a platform for innovation and to enable protection of its intellectual property rights.
    • Amazon intended the registry to be run to industry standards of good registry practice and to offer a controlled environment for domain usage.

    Registration Rules

    • Ownership and control:

      • All .SAFE domains were stated to remain the property of Amazon.
      • Amazon's Intellectual Property group was to develop, maintain and enforce a Domain Management Policy, including eligibility, license terms and dispute resolution.
      • Amazon reserved the right to revoke a license to use a .SAFE domain at any time for violations of the Domain Management Policy.

    • Registration process (as described by Amazon):

      1. Eligibility Confirmation
      2. Naming Convention Check
      3. Acceptable Use Review
      4. Registration

    • Name and character rules (applicant-proposed):

      • Length: at least 3 characters and no more than 63 characters.
      • Allowed characters: letters (a–z), numbers (0–9) and hyphens.
      • No hyphen in the 3rd and 4th positions (tagged domains).
      • Names must start and end with an alphanumeric character (not a hyphen).
      • Names must not match character strings reserved by ICANN or protected country names/geographical terms.
      • Internationalized domain names (IDNs) may be supported at the second level.
      • .SAFE domains may not be delegated or assigned to third-party organizations, institutions, or individuals.
      • All .SAFE domains were to carry accurate and up-to-date registration records.

    • Rights protection and privacy:

      • The registry would respect third-party intellectual property rights and include dispute-resolution provisions in the Domain Management Policy.
      • Amazon indicated it would implement privacy policies respecting local jurisdictional requirements and referenced participation in the U.S.–EU Safe Harbor program (per application text).

    SEO and Brand Impact

    • Amazon described .safe as intended to convey stability and security, which can support trust and brand positioning for services hosted under the TLD.
    • Because Amazon planned to retain ownership and tightly control eligibility and usage, .safe domains would reflect Amazon's branding and policy decisions rather than typical open gTTLD registries.
    • Amazon emphasized operation in line with industry standards and use of the registry as a platform for innovation and intellectual property protection.

    Operator

    Amazon Registry Services, Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SAFE

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1 206 946 7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.SAFE 213.248.218.78 2a01:618:402:0:0:0:0:78
nserver:      DNS2.NIC.SAFE 103.49.82.78 2401:fd80:402:0:0:0:0:78
nserver:      DNS3.NIC.SAFE 213.248.222.78 2a01:618:406:0:0:0:0:78
nserver:      DNS4.NIC.SAFE 2401:fd80:406:0:0:0:0:78 43.230.50.78
nserver:      DNSA.NIC.SAFE 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.SAFE 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.SAFE 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.SAFE 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     25204 8 2 e7d00d17f0781fe00111cda8875099bb36432f10c3dfefa6e0521ad2090690d1

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.safe

created:      2015-11-12
changed:      2025-02-14
source:       IANA