About .safe domain
.safe is a generic top-level domain (gTLD) that was delegated to the Root Zone in December 2015. It is a brand TLD, with Amazon being the sole applicant and registry operator. The extension was created to serve as a dedicated platform for Amazon's own technical architecture and online communication. As a brand TLD, its primary purpose is for internal use and brand management by its registry owner.
Who can register .safe domain
Registration is not open to the public. .safe is a closed, single-registrant brand TLD operated exclusively for Amazon's use. The registry's Domain Management Policy states that all domains in the .safe registry remain the property of Amazon. Domains may not be delegated or assigned to third-party organizations, institutions, or individuals.
How to register .safe domain
.safe is not allocated through commercial registrars. Domain names are allocated internally by Amazon's Intellectual Property group according to a specific Domain Management Policy. The process involves steps such as Eligibility Confirmation, Naming Convention Check, and Acceptable Use Review. All registered domains are owned and controlled by Amazon for its own use.
Typical uses of .safe domain
As a brand TLD, .safe is used exclusively by Amazon and its affiliated entities. The extension is intended to provide a stable and secure foundation for the company's online communication and interaction. It serves as a platform for innovation and offers Amazon additional control over its technical architecture. The choice of this TLD reinforces Amazon's brand identity and security posture for its internal and customer-facing services.
Tips for registering .safe domain
- All domains in the .safe registry are the property of Amazon and are not available for public registration or transfer.
- The registry's Domain Management Policy defines strict rules for eligibility, naming conventions, and acceptable use.
- Amazon's Intellectual Property group reserves the right to revoke the license to use a .safe domain name at any time for policy violations.
- The registry implements privacy policies respecting the requirements of local jurisdictions.
Frequently asked questions about .safe domain
Who operates .safe domain?
The registry for .safe domains is Amazon Registry, administered by Amazon Registry Services, Inc..
Who can register a .safe domain?
Registration is restricted solely to Amazon. As a closed, single-registrant brand TLD, it is not available for registration by individuals, other companies, or organizations. The registry's policy explicitly states that domains may not be delegated to third parties. All allocation is managed internally by Amazon's Intellectual Property group according to its own Domain Management Policy.
Can I transfer a .safe domain between registrars?
Inter-registrar transfers are not applicable for .safe domains. Since all domains are owned and controlled by Amazon as the sole registrant, they cannot be transferred to another entity or registrar. The registry's policy prohibits the delegation or assignment of domains to any third party. Domain management, including any internal reassignments, is handled entirely within Amazon's own systems.
Can I buy a .safe domain name from a registrar?
No, you cannot purchase a .safe domain name from any registrar. It is a closed brand TLD operated exclusively for Amazon's internal use. The registry does not offer domains for sale to the public through any commercial channel. Any .safe domain you encounter online is owned and operated by Amazon or its designated affiliates.
What happens if someone uses a .safe domain in violation of policy?
Amazon's Intellectual Property group, which maintains the Domain Management Policy, reserves the right to revoke the license to use a .safe domain name at any time. The policy defines acceptable use, and any violation can lead to the domain's license being terminated. As the sole registry operator, Amazon has full control over enforcement and dispute resolution for its namespace.
Does the .safe registry protect registrant privacy?
The registry has stated it will implement appropriate privacy policies that respect the requirements of local jurisdictions. As a participant in frameworks like the U.S.-EU Safe Harbor program (at the time of application), Amazon committed to data protection standards. However, given that Amazon is the sole registrant, typical public WHOIS privacy considerations for individual buyers do not apply.