Generic top-level domainsIDNDNSSEC
Overview
- .safety is a generic top-level domain (gTLD) created under ICANN's New gTLD Program.
- The string was applied for by Safety Registry Services, LLC with an expressed mission to serve as a trusted, hierarchical, intuitive namespace for safety-related organizations and authoritative safety content.
- Registry operator listed: Neustar.
History
- Applicant: Safety Registry Services, LLC (priority number 306).
- The .safety application succeeded and the TLD was delegated to the DNS Root Zone on 24 December 2015.
- The application and program entry are categorized under Technology new gTLDs.
- During the application process the European Commission flagged the .safety application (one of 58 applications it identified) as potentially raising issues of compatibility with existing EU legislation and sought dialogue with the applicant outside of ICANN's remediation processes.
Usage and Audience
- Intended audience and registrant types (as described in the applicant's materials):
- Manufacturers and resellers of safety products
- Public safety departments and fire departments
- Educational institutions
- Hospitals and healthcare organizations
- Non-governmental organizations and first responders
- Corporations, experts, service organizations, customers and potential customers seeking authoritative safety information
- The applicant envisioned .safety as a namespace for authoritative safety content, interaction among peers, and access to verified resources and guidelines.
Registration Rules
- The applicant committed to publishing a Charter and all associated policies, guidelines, and supporting documentation related to the implementation of the registry prior to launch.
- All second-level domain names registered by Safety Registry on behalf of itself or a parent/affiliate were to be registered through an ICANN-accredited registrar and consistent with the stated Purpose.
- Safety Registry stated it did not intend to apply for an ICANN community designation, but envisioned creating a "Safety Network" (an independent membership organization) that could vet registrants; membership in that network could be a prerequisite to register a .safety domain. Members would be bound by the Charter and the rules required to maintain registration rights.
SEO and Brand Impact
- The stated aim for .safety is to position the TLD as a trusted, authoritative namespace for safety-related information and organizations.
- The applicant emphasized vetting of registrants, a narrow charter, and governance (Charter and Safety Network) as mechanisms to build credibility and trust for the TLD's brand and content.
Notable Cases or Examples
- European Commission Communiqué: The European Commission issued a letter identifying .safety among 58 applied-for gTLDs that "could raise issues of compatibility with the existing legislation" and sought dialogue with applicants; the Commission noted this action was outside the ICANN GAC Early Warning process and stated it did not consider itself legally bound by ICANN processes.
- Grainger involvement: The application materials describe Grainger (the applicant's backer) as "the largest distributor of safety products in North America," outlining Grainger's product range, safety resources, industry participation, and philanthropic partnerships (including emergency preparedness programs) as part of the rationale and operational background for supporting .safety.
Operator
Safety Registry Services, LLC.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: SAFETY organisation: Safety Registry Services, LLC. address: 100 Grainger Pkwy address: Lake Forest IL 60045 address: United States of America (the) contact: administrative name: Erwin Cruz organisation: Safety Registry Services LLC address: 100 Grainger Pkwy address: Lake Forest IL 60045 address: United States of America (the) phone: +1 847-535-4709 fax-no: +1 847-535-9243 e-mail: safetyregistryservices@grainger.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.SAFETY 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.SAFETY 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.SAFETY 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: NS1.DNS.NIC.SAFETY 156.154.144.148 2610:a1:1071:0:0:0:0:94 nserver: NS2.DNS.NIC.SAFETY 156.154.145.148 2610:a1:1072:0:0:0:0:94 nserver: NS3.DNS.NIC.SAFETY 156.154.159.148 2610:a1:1073:0:0:0:0:94 ds-rdata: 43762 8 2 bf2d17c54e9dde52eb37f0d242a1c4c1051e15c18a2c2661c7a6ca58ee6c0407 whois: whois.nic.safety status: ACTIVE remarks: Registration information: https://nic.safety created: 2015-04-23 changed: 2024-05-11 source: IANA