.sakura

Overview

• .sakura is a brand generic top-level domain (gTLD) for SAKURA Internet Inc.
• Intended as a closed TLD: second-level domains are registered only for internal corporate purposes and controlled by the company.

History

• Delegated to the DNS Root Zone on 02 July 2015 as part of ICANN's New gTLD Program.
• Registry operator: SAKURA Internet Inc. will provide front-end and back-end registry services.
• Classified as a brand TLD and listed with status "Delegated."

Usage and Audience

• Target audience: internal use by SAKURA Internet for corporate services, projects, and research.
• SAKURA Internet will be the sole registrant and will control the use of second-level domains through its registration policies and qualification processes.
• Example second-level domains cited in the application: rentalservername.sakura, r&dprojectname.sakura

Registration Rules

• Registration model: closed/restricted — SLDs are for internal corporate purposes only.
• Registrant policy: SAKURA Internet intends to be the sole registrant and to manage SLD allocations internally; the applicant expects no multiple domain name applications for the same name space.

SEO and Brand Impact

• Purpose includes protecting and extending the SAKURA brand, improving user experience and customer loyalty, and consolidating domain environments to raise service levels and brand awareness.
• The applicant describes aims to use the TLD to create a safer and more secure domain environment, enable new projects and research, commercialize new features, promote competition, and support overseas expansion of Japanese data center services.

Notable Cases or Examples

• The applicant noted that, as of March 2012, zones delegated under sakura.ne.jp in use had grown to approximately 500,000, illustrating the scale of SAKURA Internet's domain operations prior to the gTLD application.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SAKURA

organisation: SAKURA internet Inc.
address:      Sumitomo Fudosan Nishishinjuku Bldg. 32F,
address:      7-20-1, NishiShinjuku
address:      Shinjuku-ku Tokyo
address:      Japan

contact:      administrative
name:         DotSakura Administrative Contact
organisation: Sakura internet Inc.
address:      Sumitomo Fudosan Nishishinjuku Bldg. 32F,
address:      7-20-1, NishiShinjuku
address:      Shinjuku-ku Tokyo
address:      Japan
phone:        +81 3 5332 7070
e-mail:       gtld-adminp@sakura.ad.jp

contact:      technical
name:         JPRS Technical Contact
organisation: Japan Registry Services Co., Ltd.
address:      Chiyoda First Bldg. East,
address:      3-8-1 Nishi-Kanda
address:      Chiyoda-ku Tokyo
address:      Japan
phone:        +81 3 5215 8480
fax-no:       +81 3 5215 8452
e-mail:       rsp-tech-admin@jprs.jp

nserver:      TLD1.NIC.SAKURA 103.47.2.3 2001:dda:0:0:0:0:0:3
nserver:      TLD2.NIC.SAKURA 117.104.133.18 2001:218:3001:0:0:0:0:3
nserver:      TLD3.NIC.SAKURA 2a01:8840:1ba:0:0:0:0:9 65.22.40.9
nserver:      TLD5.NIC.SAKURA 2a01:8840:1ba:0:0:0:0:137 65.22.40.137
ds-rdata:     39556 8 2 7da38e90f0d5c2492d420211e84d5594710acbd97f1a27fd613bc6c07db39987

whois:        whois.nic.sakura

status:       ACTIVE
remarks:      Registration information:
remarks:      https://dot-sakura.sakura.ad.jp/

created:      2015-06-04
changed:      2024-11-30
source:       IANA