Overview
- .samsung is a brand generic top-level domain (gTLD) applied for and operated by Samsung-related entities.
- The TLD is intended to represent the SAMSUNG brand online and to be used for branding, marketing and protection of Samsung Group identities, including use with the Hangul variant .삼성.
History
- The .samsung string was delegated to the DNS root zone on 10 December 2014.
- The application was submitted under ICANN's New gTLD Program and succeeded during the application rounds.
- Samsung SDS is identified as the manager/registry operator for the TLD; the registry system utilizes infrastructure provided by the Korea Internet & Security Agency (KISA).
Usage and Audience
- Primary users are expected to be Samsung SDS, Samsung Group companies and their affiliates.
- Intended uses:
- Marketing and product/service promotion using names such as product-name.samsung or product-name.삼성.
- Use by company personnel, for example director-name.samsung or director-name.삼성.
- Defensive registrations to block third-party abuse of Samsung-related names.
- The TLD is positioned for global use by the brand and its affiliates to raise awareness and reinforce brand identity.
Registration Rules
- The registry's stated purpose is to protect the Samsung brand and to prevent abusive third-party registrations.
- Main registrants are expected to be Samsung SDS, Samsung Group entities and affiliates; domain name examples in the application indicate use of product, service or board-member names.
- Specific technical or policy details such as allowed characters, registration periods, or general-public availability are not provided in the source material.
SEO and Brand Impact
- The .samsung gTLD is intended to maximize marketing effect and leverage the company's reputation by creating branded, easily recognizable domain names.
- By restricting namespace to Samsung-related names, the TLD aims to reduce brand dilution and abusive registrations, reinforcing trust and clarity for users seeking official Samsung resources.
- The use of KISA-backed registry infrastructure was highlighted in the application as a measure to ensure stable, continuous operation, supporting brand reliability.
Operator
SAMSUNG SDS CO., LTD
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SAMSUNG
organisation: SAMSUNG SDS CO., LTD
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
contact: administrative
name: Yujeong Shin
organisation: Whois Corp.
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
phone: +82 70 4317 8217
fax-no: +82 2 2028 0011
e-mail: info@yesnic.com
contact: technical
name: Junmyoung Oh
organisation: Whois Corp.
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
phone: +82 70 4310 9630
fax-no: +82 2 2028 0011
e-mail: info@yesnic.com
nserver: N1-A1.AKA-NS.NET 23.2.10.1 2600:1405:4800:0:0:0:0:1
nserver: N1-A13.AKA-NS.NET 184.29.150.1 2600:1405:400:0:0:0:0:1
nserver: N1-A20.AKA-NS.NET 184.29.154.1 2600:1405:2400:0:0:0:0:1
nserver: N1-A26.AKA-NS.NET 184.29.157.1 2600:1405:3c00:0:0:0:0:1
nserver: N1-A4.AKA-NS.NET 23.59.162.1 2600:1405:7800:0:0:0:0:1
nserver: N1-A7.AKA-NS.NET 2600:1405:a800:0:0:0:0:1 96.16.208.1
nserver: NS1.DNS.SAMSUNG 140.238.4.10 2603:c022:8004:5d05:ca27:7608:ff55:38fe
ds-rdata: 19194 7 2 144b461cb8ad9212307c53173ef72139a418eab09997fc366484335d0aae91fe
whois: whois.nic.samsung
status: ACTIVE
remarks: Registration information: http://samsungregistry.com
created: 2014-10-30
changed: 2025-02-11
source: IANA
