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  • Type
    Generic top-level domain
    Registry
    SAP
    Operator
    SAP AG
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .sap domain

    .sap is a brand gTLD, a type of generic top-level domain specifically reserved for use by a single organization. It was delegated to the Root Zone in March 2015. The registry operator is SAP AG, the German software corporation, which applied for and manages the extension exclusively for its own purposes. As a brand TLD, it is not intended for public registration or commercial sale through domain registrars.

    Who can register .sap domain

    Registration of .sap domain names is not open to the general public. The TLD is a closed brand extension, meaning only the registry operator, SAP AG, can register second-level domains. There is no process for external entities or individuals to apply for or purchase these domains. The company uses the namespace entirely for its own internal projects, services, and branding initiatives.

    How to register .sap domain

    .sap is not allocated through commercial registrars. As a closed brand TLD, domain names are assigned internally by SAP AG based on its business requirements and priorities. The company has its own registration policies to govern the creation and assignment of second-level domains. There is no public application or request process; the registry operator has full control over which domains are activated and how they are used.

    Typical uses of .sap domain

    The .sap TLD is used exclusively by SAP AG, the enterprise software company, for its own digital assets. Typical uses include official corporate websites, specific product or service platforms, and internal tools that benefit from a unified and trusted brand namespace. By using .sap, the company can create short, memorable, and authoritative web addresses that clearly signal affiliation with the SAP brand, helping to assure users of authenticity and security.

    Tips for registering .sap domain

    • This TLD is a closed brand namespace; there is no public registration, pricing, or renewal process.
    • SAP AG maintains its own policies for assigning domains and ensuring content integrity on its .sap properties.
    • There is no mechanism for WHOIS privacy, domain transfers, or aftermarket sales for .sap domains, as they are not tradable assets.

    Frequently asked questions about .sap domain

    Who operates .sap domain?The registry for .sap domains is SAP, administered by SAP AG.
    Who can register a .sap domain?

    Only the registry operator, SAP AG, can register domains under .sap. The TLD was established as a closed brand space, meaning it is reserved entirely for the company's internal use. There are no provisions for third-party registrations, and the company does not sell domains to the public.

    Can I transfer a .sap domain between registrars?

    Inter-registrar transfers are not applicable for .sap domains. Since the TLD is a closed brand extension, all domains are registered and managed solely by SAP AG. There is no secondary market or mechanism for transferring ownership of a .sap domain name to another entity or individual.

    Can I request a specific .sap domain name from the company?

    No, you cannot request a specific .sap domain. According to the application details, SAP AG decides which second-level domains to offer based on its business requirements and priorities. The company explicitly states that requesters do not have a right to a particular domain name within the .sap namespace.

    What dispute policies apply to .sap domain names?

    Standard dispute policies like the UDRP are unlikely to be relevant, as the registry operator controls all registrations. Any disputes would be handled internally by SAP AG according to its own registration and content policies. The primary goal of these policies is to maintain the integrity of the brand and ensure domains are used for relevant purposes.

    Are there any plans for SAP to open .sap for public registration in the future?

    Based on the original application intent, SAP stated it was "not intending to sell domains to third party." The TLD was established as a brand asset for exclusive corporate use. There is no indication from the foundational documents that this closed model is intended to change.