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    • .sap

    Generic top-level domainsIDNDNSSEC

    Overview

    • .sap is a brand generic top-level domain (gTLD) applied for and associated with SAP AG.
    • It was introduced through ICANN's New gTLD Program and is intended to support SAP's corporate branding and services.

    History

    • Part of ICANN's New gTLD Program; the application was revealed during the program's reveal phase (June 13, 2012).
    • The .sap gTLD application succeeded and the string was delegated into the DNS root zone on 26 March 2015.
    • Source material identifies SAP AG as the applicant and manager of the gTLD; template metadata also lists Knipp Medien und Kommunikation GmbH (Knipp) in a registry field.

    Usage and Audience

    • Intended audience: SAP AG and its affiliated business units, products, and services.
    • The TLD is a corporate brand namespace for SAP rather than a general-purpose public domain.
    • The applicant's description of SAP emphasizes its role as a global enterprise software leader with worldwide customers and operations, suggesting use for corporate, product, and partner-facing purposes.

    Registration Rules

    • SAP stated it does not intend to sell second-level domains to third parties.
    • Second-level domains will be allocated by SAP based on internal business requirements and priorities; requesters do not have a right to a particular domain.
    • SAP indicated it will maintain registration policies to assign second-level domains and will enforce policies to maintain content integrity for domains within the .sap namespace.

    SEO and Brand Impact

    • As a brand gTLD controlled by SAP, .sap serves as an extension of SAP's corporate identity and brand architecture.
    • The controlled, non-public-registration approach is designed to protect brand integrity and ensure domains under .sap align with SAP's business and content policies.

    Operator

    SAP AG

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SAP

organisation: SAP AG
address:      Dietmar-Hopp-Allee 16
address:      Walldorf 69190
address:      Germany

contact:      administrative
name:         Soenke Lange
address:      Dietmar-Hopp-Allee 16
address:      Walldorf 69190
address:      Germany
phone:        +49-6227-749270
fax-no:       +49-6227-757575
e-mail:       soenke.lange@sap.com

contact:      technical
name:         ironDNS Support
organisation: Knipp Medien und Kommunikation GmbH
address:      Martin-Schmeisser-Weg 9
address:      Dortmund North Rhine-Westphalia 44227
address:      Germany
phone:        +49-231-9703-0
fax-no:       +49-231-9703-200
e-mail:       dnsmaster@irondns.net

nserver:      ANYCAST10.IRONDNS.NET 195.253.64.12 2a01:5b0:4:0:0:0:0:c
nserver:      ANYCAST23.IRONDNS.NET 195.253.65.11 2a01:5b0:5:0:0:0:0:b
nserver:      ANYCAST24.IRONDNS.NET 195.253.65.12 2a01:5b0:5:0:0:0:0:c
nserver:      ANYCAST9.IRONDNS.NET 195.253.64.11 2a01:5b0:4:0:0:0:0:b
ds-rdata:     58162 10 2 c54138af7a4e7bede0d15ffd010ba47792ded7d0729728c814821bd4c06495b6

whois:        whois.nic.sap

status:       ACTIVE
remarks:      Registration information: http://www.sap.com

created:      2015-03-19
changed:      2022-01-07
source:       IANA