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    • .sbs

    Generic top-level domainsDNSSEC

    Overview

    .sbs is a generic top-level domain (gTLD) that was originally applied for and operated by the Special Broadcasting Service (SBS) of Australia and later acquired and relaunched by ShortDot SA. ShortDot markets the string as short for "side by side" and positions it for social-welfare, progressive and community-oriented organizations.

    History

    • November 7, 2014: Special Broadcasting Service Corporation registered the .sbs application with ICANN for private use.
    • October 29, 2015: The .sbs string was delegated to the DNS root zone as part of ICANN's New gTLD Program.
    • April 22, 2020: SBS sent ICANN an intent to terminate the .sbs TLD.
    • June 12, 2020: ICANN made a preliminary determination not to hand the TLD to a new operator.
    • July 12, 2020: ICANN finalized the decision and terminated the .sbs TLD under SBS's operation.
    • May 6, 2021: ShortDot announced it had acquired the .sbs TLD and planned a relaunch, with registrations initially available to trademark holders.
    • June 2021: The .sbs domain entered general availability under ShortDot's management.

    Ownership notes

    • Special Broadcasting Service (SBS): Original applicant and registry operator; used the TLD as a restricted registry for its brand, affiliates and partners.
    • ShortDot SA: Acquired .sbs in 2021 and markets it commercially.

    Usage and Audience

    • Under SBS ownership:

      • Used as a restricted, authoritative Internet space for SBS, affiliates and partners.
      • Employed for information, news and entertainment purposes related to the broadcaster.

    • Under ShortDot ownership:

      • Marketed as "side by side" and offered as an option for social welfare, progressive, and community-focused organizations.
      • Target audiences include nonprofits, virtual communities, corporates and entrepreneurs interested in community-oriented branding.

    Registration Rules

    • Under SBS (original operation):

      • Operated as a restricted registry intended for the corporation and related entities.

    • Under ShortDot (current operation):

      • At launch in May 2021, registrations were made available immediately to trademark holders.
      • The TLD entered general availability in June 2021.

    (Note: the source material specifies these eligibility and availability milestones but does not provide detailed technical registration policies, character rules, or minimum/maximum registration periods.)

    SEO and Brand Impact

    • Branding: ShortDot positions .sbs as an acronym for "side by side," aligning the TLD with social-welfare, progressive and community-minded branding.
    • Trust & positioning: Under SBS the string served as an authoritative brand space for a public broadcaster; under ShortDot it is presented as a purpose-driven namespace for organizations and individuals focused on community and social impact.

    Operator

    Shortdot SA

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SBS

organisation: Shortdot SA
address:      29 Boulevard de la Grande-Duchesse Charlotte
address:      Luxembourg City L-1331
address:      Luxembourg

contact:      administrative
name:         CEO
organisation: Shortdot SA
address:      29 Boulevard de la Grande-Duchesse Charlotte
address:      Luxembourg City L-1331
address:      Luxembourg
phone:        +352621811103
fax-no:       +35227862529
e-mail:       sales@nic.icu

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.SBS 194.169.218.127 2001:67c:13cc:0:0:0:1:127
nserver:      B.NIC.SBS 185.24.64.127 2a04:2b00:13cc:0:0:0:1:127
nserver:      C.NIC.SBS 212.18.248.127 2a04:2b00:13ee:0:0:0:0:127
nserver:      D.NIC.SBS 212.18.249.127 2a04:2b00:13ff:0:0:0:0:127
ds-rdata:     56056 8 2 ef6d326e9513ea4c07f99a08afcdc5f3d9e3f6eb73000af57d6fc3deca1ca31c
ds-rdata:     9116 8 2 012791072305ec41947811dfdf889333d7e177007132faaf8d78873d0c38dfc6

whois:        whois.nic.sbs

status:       ACTIVE
remarks:      Registration information: http://nic.icu

created:      2015-09-24
changed:      2024-06-19
source:       IANA

    Registrars