.scb

Overview

• .scb is a brand generic top-level domain (gTLD) applied for and managed by The Siam Commercial Bank Public Company Limited (SCB).
• It was proposed under ICANN's New gTLD Program to consolidate SCB's online presence and provide a controlled, trustable namespace for the bank and its services.
• TLD subtype: brand; TLD status: delegated.

History

• Application revealed during ICANN's New gTLD process (Reveal Day: 13 June 2012).
• A Registry Agreement between SCB and ICANN was signed on 20 February 2014.
• The .scb string was delegated to the DNS root zone on 11 July 2014.
• The applicant's materials indicated a registry provider was "To Be Determined" at the time of application.

Usage and Audience

• Intended primarily for The Siam Commercial Bank group and its customers.
• SCB described itself (as of 31 December 2011) as a major commercial bank in Southeast Asia with:
  • Total assets: THB 1,878 billion (USD 626 billion)
  • Net profit: THB 36 billion (USD 1.2 billion)
  • Market capitalization and extensive branch/ATM/customer footprint
• Planned uses include consolidating more than 30 existing SCB-related websites onto a unified .scb platform and offering services to SCB customers.

Registration Rules

• According to the applicant, all registrations in the .scb TLD will be made and their use controlled by SCB.
• The TLD is intended as a closed/controlled brand namespace to prevent abuse and protect SCB trademarks and reputation.

SEO and Brand Impact

• SCB stated that .scb would:
  • Strengthen brand awareness, loyalty, and trust online.
  • Be easier to find and remember than existing SCB domain names, potentially increasing traffic.
  • Reduce miss-traffic from typosquatting and misspellings by consolidating official sites under a controlled namespace.
  • Help protect customers against illegitimate products and services by providing a space that guarantees the legitimacy of information and offerings under .scb.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SCB

organisation: The Siam Commercial Bank Public Company Limited ("SCB")
address:      9 Ratchadapisek Rd., Jatujak
address:      Bangkok 10900
address:      Thailand

contact:      administrative
name:         Mr. Somphop Satjatham
organisation: The Siam Commercial Bank Public Company Limited ("SCB")
address:      Siam Commercial Bank, 21st Floor Zone C, 9 Ratchadapisek Road, Jatujak
address:      Bangkok 10900
address:      Thailand
phone:        +66 2 544 6035
fax-no:       +66 2 544 4948
e-mail:       somphop.satjatham@scb.co.th

contact:      technical
name:         Director
organisation: Thai Name Server Co., Ltd.
address:      Thai Name Server Co., Ltd. 159 Phichai Road, Thanon Nakorn Chai Si, Dusit
address:      Bangkok 10300
address:      Thailand
phone:        +66 2 2448261
fax-no:       +66 2 2448164
e-mail:       bero@thains.co.th

nserver:      C.NIC.SCB 194.0.1.35 2001:678:4:0:0:0:0:23
nserver:      NN1.NIC.SCB 194.58.198.136 2a01:3f1:3032:8001:0:0:0:136
nserver:      RZ.NIC.SCB 194.0.25.42 2001:678:20:0:0:0:0:42
ds-rdata:     3706 8 2 4468ba63991268d9c1916a569dc1608b39413749679313161165c84b24016160

whois:        whois.nic.scb

status:       ACTIVE
remarks:      Registration information:
remarks:      https://www.scb.co.th/en/personal-banking/top-level-domain.html

created:      2014-06-26
changed:      2024-05-31
source:       IANA