Generic top-level domainsDNSSEC
Overview
.schmidt is a brand generic top-level domain (gTLD) created to represent the Schmidt brand (S.A.L.M S.A.S., Société Alsacienne de Meubles). It provides an authoritative online namespace dedicated to promoting the Schmidt kitchen and furniture brand.
History
- The .schmidt gTLD was applied for under ICANN's New gTLD Program (application revealed on 13 June 2012).
- The application succeeded and the string was delegated into the DNS root zone on 3 July 2014.
- Registry services are operated by ARI Registry Services; the TLD is managed by SALM S.A.S.
Usage and Audience
- Intended primarily for the Schmidt brand and its affiliated entities.
- Designed to consolidate Schmidt's online presence and provide a consistent, brand-controlled digital space for customers and marketing.
- Schmidt is described in the application as a long-established kitchen furniture brand (over 50 years), a leading French kitchen brand, a major French exporter, with hundreds of customer centres across multiple countries.
Registration Rules
- Registrations in .schmidt are not intended to be commercially available to the general public.
- All domain names in the TLD are to be registered to and maintained by SALM S.A.S. for its exclusive use.
- SALM states it will not sell, distribute, or transfer control or use of registrations to third parties except affiliated entities.
- To enable registry-held registrations, SALM intended to request an exemption from clause 1b of the Registry Operator Code of Conduct (Specification 9) pursuant to clause 6 of the Code of Conduct so it can register names in its own right.
SEO and Brand Impact
- The .schmidt TLD is positioned as a way to create an authoritative, intuitive, and cohesive online space for the brand.
- Goals include clearer customer engagement, consistent branding across digital properties, and reducing trademark infringement and confusing third-party registrations.
Notable Cases or Examples
- The application highlights Schmidt's long history and market position (over 50 years, renaming to SALM in 1983, extensive retail presence).
- The registry intends the TLD to help address or reduce domain names registered to infringe Schmidt trademarks; the application references specific Schmidt trademark registrations (examples cited by number in the application).
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: SCHMIDT organisation: SCHMIDT GROUPE S.A.S. address: 5, rue Clemenceau address: Liepvre 68660 address: France contact: administrative name: Project & Process Manager organisation: SCHMIDT GROUPE S.A.S. address: 5, rue Clemenceau address: Liepvre 68660 address: France phone: +442070151717 e-mail: ngtld-schmidt@cscglobal.com contact: technical name: Project & Process Manager organisation: SCHMIDT GROUPE S.A.S. address: 5, rue Clemenceau address: Liepvre 68660 address: France phone: +442070151717 e-mail: ngtld-schmidt@cscglobal.com nserver: A.NIC.SCHMIDT 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.SCHMIDT 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.SCHMIDT 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.SCHMIDT 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.SCHMIDT 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.SCHMIDT 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 26932 8 2 b073b6b0636b7081aaec30d496a1d18b380031886748277e8ea437c07d9c9a61 whois: whois.nic.schmidt status: ACTIVE remarks: Registration information: http://nic.schmidt/ created: 2014-06-19 changed: 2023-11-30 source: IANA