Overview
- .scholarships is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
- The string is intended to identify websites related to scholarships and scholarship programs, making content more descriptive and industry-specific.
History
- Delegated to the DNS root zone on 02 April 2015.
- Scholarships.com, LLC is the sponsoring organization and registry operator for the gTLD.
- Afilias was contracted to provide backend registry services.
Usage and Audience
- Target audiences described by the applicant include:
- Students and parents searching for scholarship opportunities.
- Educators, high schools, colleges and universities.
- Scholarship providers, philanthropic foundations, community foundations and organizations that administer or publish scholarships.
- The registry's stated goal is to make second-level .scholarships domains available to organizations and programs that want a descriptive, industry-specific domain.
Registration Rules
- The applicant indicated an intention to promote accessibility of .scholarships registrations to those in the scholarship field and to announce the availability of second-level domains via its established network.
- No formal eligibility restrictions, minimum/maximum registration periods, or character rules were provided in the available material.
SEO and Brand Impact
- Scholarships.com, LLC emphasized its existing brand and trademark portfolio as part of the rationale for operating the gTLD, citing U.S. and Benelux trademark registrations for SCHOLARSHIPS and related marks.
- The applicant highlighted established relationships with millions of students and thousands of educational and philanthropic organizations as a foundation for adoption and trust.
- The gTLD is positioned as a descriptive, industry-specific namespace intended to convey relevance and clarity for scholarship-related content.
Notable Cases or Examples
- Scholarships.com, LLC already owns related domain names including scholarships.com, scholarship.com and scholarships.eu and plans to leverage its existing presence and relationships to promote the .scholarships space.
Operator
Scholarships.com, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SCHOLARSHIPS
organisation: Scholarships.com, LLC
address: 513 Central Ave., Suite 300
address: Highland Park IL 60035
address: United States of America (the)
contact: administrative
name: CTO
organisation: Scholarships.com, LLC
address: 513 Central Ave., Suite 300
address: Highland Park IL 60035
address: United States of America (the)
phone: +1 847 432 1700 x114
fax-no: +1 847 572 8088
e-mail: djw@scholarships.com
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias
address: 300 Welsh Road
address: Building 3, Suite 105
address: Horsham PA 19044
address: United States of America (the)
phone: +1 215.706.5700
fax-no: +1 215.706.5701
e-mail: tld-tech-poc@afilias.info
nserver: A0.NIC.SCHOLARSHIPS 2a01:8840:8a:0:0:0:0:17 65.22.140.17
nserver: A2.NIC.SCHOLARSHIPS 2a01:8840:8d:0:0:0:0:17 65.22.143.17
nserver: B0.NIC.SCHOLARSHIPS 2a01:8840:8b:0:0:0:0:17 65.22.141.17
nserver: C0.NIC.SCHOLARSHIPS 2a01:8840:8c:0:0:0:0:17 65.22.142.17
ds-rdata: 57649 8 2 24261732a51a4d33adc9a823ee1e38139bcabbda2f4c2eb7f6c8ceb3480b64b6
whois: whois.nic.scholarships
status: ACTIVE
remarks: Registration information: http://www.scholarships.com
created: 2014-07-10
changed: 2023-08-03
source: IANA